Growth & Demand Gen Lead, Mid-Market

Intuit Inc.

Mountain View (CA)

On-site

USD 214,000 - 289,000

Full time

14 days+

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Job summary

Intuit Inc. in Mountain View seeks a senior B2B SaaS demand-generation leader responsible for strategy, planning, and execution of integrated demand programs across audiences and channels for the Desktop Migration motion.

This role operates as a mini-GM with full accountability for the motion's numbers, leading end-to-end demand plans and cross-channel execution teams to optimize budget and outcomes. You will own migration and migrator retention outcomes, partner with Product Marketing, Sales,

Qualifications

Experience leading B2B SaaS demand-generation with measurable ROI.
Proven ability to turn product launches into demand moments.
Experience building integrated demand plans across segments, channels.
Cross-channel fluency including lifecycle, webinars, paid, content, and partners.

Responsibilities

Drive cross-channel growth programs and pipeline creation.
Be quarterback for the motion's demand plan across segments, channels, and messaging.
Monitor and optimize the marketing funnel and forecast accuracy.
Own go-to-market strategy linking channel execution to business objectives.
Design scalable value propositions for managed and Tier-1 accounts to lift migration and retention.
Collaborate with creative teams to shape campaign assets and messaging.
Own channel roadmap and resource planning to meet pipeline goals.