Mid-Market Growth Marketing Lead

Motive; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Motive is seeking a Senior Marketing Manager to lead Mid‑Market ABM and full‑funnel demand programs. You will shape strategy, coordinate with Content, PMM, Sales, and Operations, and drive multi‑channel campaigns across Web, LinkedIn, Display, email, and events.

Ideal candidates bring 5+ years in B2B demand generation, ABM expertise, and a data‑driven mindset. This role emphasizes collaboration with sales, prioritizing pipeline growth and measurable outcomes.

Qualifications

• 5+ years of B2B demand generation, campaign management, or growth marketing.
• Proven track record for multi‑channel campaigns driving pipeline.
• Hands-on ABM experience including 1:Few and 1:Many approaches.
• Experience partnering with sales to align campaigns with outbound/inbound motions.
• Familiar with marketing automation platforms and CRM systems (Salesforce/Marketo).
• Proficient in Excel/Google Sheets and Tableau; strong data sense.
• Excellent project management and written/verbal communication.

Responsibilities

• Plan, execute, and optimize ABM and integrated full‑funnel campaigns.
• Collaborate with Content Marketing, Customer Marketing and PMM to map content to buyer journeys.
• Maintain target account lists; apply buyer funnel definitions and conversion benchmarks.
• Partner with Marketing Operations for targeting, hygiene, and campaign setup.
• Develop briefs including copy direction, messaging hierarchy, and design inputs.

Skills

B2B demand generation

Campaign management

ABM strategies

Sales partnership

Marketing automation

CRM systems

Excel/Google Sheets

Tableau

Project management

Communication

Tools

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Job description

Motive is seeking a Senior Marketing Manager to lead Mid‑Market ABM and full‑funnel demand programs. You will shape strategy, coordinate with Content, PMM, Sales, and Operations, and drive multi‑channel campaigns across Web, LinkedIn, Display, email, and events.

Ideal candidates bring 5+ years in B2B demand generation, ABM expertise, and a data‑driven mindset. This role emphasizes collaboration with sales, prioritizing pipeline growth and measurable outcomes.