Senior Global Integrated Campaigns Lead

Vercel; New York (NY); Hybrid; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity

Inclusive Healthcare Package

Mentorship and events

Flexible Time Off

WFH space budget

Job summary

Vercel is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns for awareness, adoption and pipeline. You will translate product priorities into cohesive narratives for developers, tech leaders, and enterprise buyers, orchestrating a cross-functional machine across paid, owned and earned channels.

You’ll work with product marketing, growth, digital, field marketing and sales to unify channel efforts, measure impact, and drive revenue.

Qualifications

• 7+ years in B2B marketing with 3+ years leading integrated or demand generation campaigns.
• Proven global, full-funnel campaign ownership with measurable pipeline impact.
• Deep understanding of developer audiences and marketing technical products.
• Strong storytelling with consistent messaging across channels and regions.
• Exceptional program management across regions, time zones, and stakeholders.

Responsibilities

• Own end-to-end strategy, planning, and execution of global integrated campaigns.
• Translate priorities into narratives for developers, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels.
• Collaborate with Strategic Events and Field Marketing to extend campaigns to trade shows and meetups.
• Align with Sales and BDR leadership to fuel outbound motions and follow-up plays.
• Maintain the global campaign calendar and coordinate across time zones.
• Define success metrics and run experiments to optimize campaigns.
• Mentor campaign best practices across the marketing org.

Skills

B2B marketing

Integrated / demand gen

Developer audience

Storytelling

Program management

Data-driven

Autonomous working style

Job description

Vercel is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns for awareness, adoption and pipeline. You will translate product priorities into cohesive narratives for developers, tech leaders, and enterprise buyers, orchestrating a cross-functional machine across paid, owned and earned channels.

You’ll work with product marketing, growth, digital, field marketing and sales to unify channel efforts, measure impact, and drive revenue.