Global Integrated Campaigns Leader — Equity & Remote

vercel.com; San Francisco (CA); Hybrid; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity

Health benefits

Mentorship & events

Flexible time off

WFH budget

Job summary

Vercel in San Francisco is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion, translating product and business priorities into cohesive narratives for developers, technical decision-makers, and enterprise buyers.

Qualifications

• 7+ years of B2B marketing experience, including integrated campaigns.
• Experience leading global, full-funnel campaigns.
• Ability to translate product priorities into campaign narratives.

Responsibilities

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns.
• Translate product and business priorities into campaign narratives and messaging architectures for distinct audiences.
• Orchestrate multi-channel programs across paid, owned, and earned channels with Growth, Digital, and Performance Marketing.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows and regional events.
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging and follow-up plays.
• Build and maintain the global campaign calendar with regional alignment across time zones.
• Define success metrics, measure and optimize through experiments across creative, messaging, channels, and audiences.
• Mentor and guide campaign best practices across the marketing org.

Skills

Integrated campaigns

Demand generation

Program management

Analytics / KPIs

Storytelling

Developer audience

Cross-functional leadership

Global / cross-region

Job description

Vercel in San Francisco is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion, translating product and business priorities into cohesive narratives for developers, technical decision-makers, and enterprise buyers.