Global Integrated Campaigns Leader — Equity & Remote

vercel.com

San Francisco (CA)

Hybrid

USD 150,000 - 207,000

Full time

14 days+

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Benefits offered by this job

Equity

Health benefits

Mentorship & events

Flexible time off

WFH budget

Job summary

Vercel in San Francisco is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion, translating product and business priorities into cohesive narratives for developers, technical decision-makers, and enterprise buyers.

Qualifications

7+ years of B2B marketing experience, including integrated campaigns.
Experience leading global, full-funnel campaigns.
Ability to translate product priorities into campaign narratives.

Responsibilities

Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns.
Translate product and business priorities into campaign narratives and messaging architectures for distinct audiences.
Orchestrate multi-channel programs across paid, owned, and earned channels with Growth, Digital, and Performance Marketing.
Partner with Strategic Events and Field Marketing to extend campaigns into trade shows and regional events.
Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging and follow-up plays.
Build and maintain the global campaign calendar with regional alignment across time zones.
Define success metrics, measure and optimize through experiments across creative, messaging, channels, and audiences.
Mentor and guide campaign best practices across the marketing org.