Integrated Campaigns Manager

Vercel Inc.; Austin (TX); Hybrid; USD 133,000 - 163,000; Full time

Benefits offered by this job

Equity

Healthcare package

Mentorship programs

Flexible time off

WFH budget

Job summary

Vercel is seeking an Integrated Campaign Manager to drive global, multi-channel campaigns for its platform and developer tools. You’ll work with cross-functional teams and blend developer storytelling with enterprise messaging, spanning the full funnel from first touch to revenue.

Role involves in-office anchor days on Monday, Tuesday, and Friday at SF, NYC, or Austin offices, and collaboration with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to unify channel

Qualifications

• 4+ years of B2B marketing experience, including 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company.
• Owns full-funnel campaigns with pipeline and revenue results you can cite.
• Reported campaign ROI to marketing leadership.

Responsibilities

• Own the strategy, planning, and execution of global integrated campaigns from idea to activation and measurement.
• Translate product priorities into campaign narratives for developers, product leaders, and enterprise buyers.
• Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing to tell a unified story.
• Report on campaign performance across awareness, adoption, and pipeline.

Skills

B2B marketing

Integrated campaigns

Campaign management

ROI reporting

Tools

Salesforce

Job description

About Vercel:

Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.

Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

About the Role:

As our Integrated Campaign Manager you will execute global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. You'll report to the Head of Integrated Marketing and run campaigns that will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.

Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion.

This role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF, NYC or Austin offices.

What You Will Do:

• Own the strategy, planning, and execution of global integrated campaigns, from big idea through channel activation, measurement, and iteration
• Translate product and business priorities into campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers
• Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing so every touchpoint tells one story
• Report on campaign performance across awareness, adoption, and pipeline

About You:

• 4+ years of business-to-business (B2B) marketing experience, including 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company
• Owned full-funnel campaigns with pipeline and revenue results you can cite
• Reported campaign return on investment (ROI) to marketing leadership

Bonus If You:

• Have experience with briefing management platforms and CRM reporting (Salesforce)
• Have worked closely with developer or infrastructure products
• Have previously built an executive marketing programs

Benefits & Compensation:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $133,000 - $163,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Disclosures:

• Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data.
• Equal Opportunity:Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.