Senior Integrated Campaigns Manager

Vercel; New York (NY); Hybrid; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity

Inclusive Healthcare Package

Mentorship and events

Flexible Time Off

WFH space budget

Job summary

Vercel is seeking a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns for awareness, adoption and pipeline. You will translate product priorities into cohesive narratives for developers, tech leaders, and enterprise buyers, orchestrating a cross-functional machine across paid, owned and earned channels.

You’ll work with product marketing, growth, digital, field marketing and sales to unify channel efforts, measure impact, and drive revenue.

Qualifications

• 7+ years in B2B marketing with 3+ years leading integrated or demand generation campaigns.
• Proven global, full-funnel campaign ownership with measurable pipeline impact.
• Deep understanding of developer audiences and marketing technical products.
• Strong storytelling with consistent messaging across channels and regions.
• Exceptional program management across regions, time zones, and stakeholders.

Responsibilities

• Own end-to-end strategy, planning, and execution of global integrated campaigns.
• Translate priorities into narratives for developers, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels.
• Collaborate with Strategic Events and Field Marketing to extend campaigns to trade shows and meetups.
• Align with Sales and BDR leadership to fuel outbound motions and follow-up plays.
• Maintain the global campaign calendar and coordinate across time zones.
• Define success metrics and run experiments to optimize campaigns.
• Mentor campaign best practices across the marketing org.

Skills

B2B marketing

Integrated / demand gen

Developer audience

Storytelling

Program management

Data-driven

Autonomous working style

Job description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead the global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion. You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers then orchestrate the cross-functional machine that brings them to life.

Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion. Every campaign you run will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
• Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

About You:

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
• A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
• Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
• Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
• Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

Bonus If You:

• Have marketed directly to developer communities or run technical content programs.
• Have launched campaigns supporting AI, cloud, or infrastructure products.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.