Global Integrated Campaigns Architect (Remote)

Vercel Corp; City of Syracuse (NY); Remote; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity included

Healthcare package

Mentorship & events

Flexible time off

WFH budget

Job summary

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and orchestrate cross-functional teams to blend developer-first storytelling with enterprise messaging across channels, spanning from first touch to revenue.

Qualifications

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns.
• Proven track record owning global, full-funnel campaigns end to end.
• Deep understanding of developer audiences and technical product marketing.
• Strong storytelling with cross-channel consistency.
• Exceptional program management across regions and stakeholders.
• Data-driven with KPI definition and reporting experience.
• Autonomous in a fast-paced, high-growth environment.

Responsibilities

• Own end-to-end strategy, planning, and execution of global integrated campaigns.
• Translate priorities into audience-tailored narratives for developers, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels.
• Partner with Strategic Events and Field Marketing to extend campaigns to trade shows and meetups.
• Align with Sales for messaging, content, and follow-up plays that drive pipeline.
• Build and maintain the global campaign calendar across time zones.
• Define success metrics, measure and optimize through experiments.
• Mentor campaign best practices across the marketing org.

Skills

Integrated campaigns

Demand generation

B2B marketing

Campaign storytelling

Program management

Job description

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and orchestrate cross-functional teams to blend developer-first storytelling with enterprise messaging across channels, spanning from first touch to revenue.