Global Integrated Campaigns Manager, Dev Tools

Vercel Inc.; Austin (TX); Hybrid; USD 133,000 - 163,000; Full time

Benefits offered by this job

Equity

Healthcare package

Mentorship programs

Flexible time off

WFH budget

Job summary

Vercel is seeking an Integrated Campaign Manager to drive global, multi-channel campaigns for its platform and developer tools. You’ll work with cross-functional teams and blend developer storytelling with enterprise messaging, spanning the full funnel from first touch to revenue.

Role involves in-office anchor days on Monday, Tuesday, and Friday at SF, NYC, or Austin offices, and collaboration with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to unify channel

Qualifications

• 4+ years of B2B marketing experience, including 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company.
• Owns full-funnel campaigns with pipeline and revenue results you can cite.
• Reported campaign ROI to marketing leadership.

Responsibilities

• Own the strategy, planning, and execution of global integrated campaigns from idea to activation and measurement.
• Translate product priorities into campaign narratives for developers, product leaders, and enterprise buyers.
• Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing to tell a unified story.
• Report on campaign performance across awareness, adoption, and pipeline.

Skills

B2B marketing

Integrated campaigns

Campaign management

ROI reporting

Tools

Salesforce

Job description

Vercel is seeking an Integrated Campaign Manager to drive global, multi-channel campaigns for its platform and developer tools. You’ll work with cross-functional teams and blend developer storytelling with enterprise messaging, spanning the full funnel from first touch to revenue.

Role involves in-office anchor days on Monday, Tuesday, and Friday at SF, NYC, or Austin offices, and collaboration with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to unify channel