Global Integrated Campaigns Leader

Vercel; San Francisco (CA); Hybrid; USD 150,000 - 207,000; Full time

Benefits offered by this job

Equity

Healthcare

Mentorship & events

Flexible time off

WFH setup budget

Job summary

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for our platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion, translating product priorities into cohesive narratives for developers, technical decision-makers, and enterprise buyers.

Qualifications

• 7+ years of B2B marketing experience.
• 3+ years leading integrated or demand generation campaigns.
• Deep understanding of developer audiences.
• Strong storytelling across channels and regions.
• Exceptional program management across time zones and stakeholders.
• Data-driven with KPI definition and reporting experience.
• Comfortable with autonomy in a fast-paced environment.

Responsibilities

• Own end-to-end strategy, planning, and execution of global integrated campaigns from big-idea development to activation, measurement, and iteration.
• Translate priorities into narratives and messaging for developers, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels with Growth, Digital, and Performance Marketing.
• Partner with Strategic Events and Field Marketing to extend campaigns at trade shows and regional events.
• Align with Sales and BDR leadership to fuel outbound motions with right messaging and content.
• Build and maintain global campaign calendar with regional alignment across time zones.
• Define success metrics, measure and optimize through experiments across creative, messaging, channels, and audiences.
• Mentor campaign best practices across the marketing org.

Job description

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for our platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion, translating product priorities into cohesive narratives for developers, technical decision-makers, and enterprise buyers.