Senior Field Marketing Strategist - Pipeline & Events

NiCE; Richardson (TX); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

NiCE is seeking a dynamic regional Field Marketing leader to design and execute programs across multiple channels, including events, roadshows, webinars, and ABM initiatives. You will align closely with sales leadership to drive pipeline, manage budgets, and optimize ROI while collaborating with digital, content, product, and partner marketing teams.

With 10+ years in B2B SaaS field marketing, you’ll lead multi-region initiatives, measure impact, and report insights to executives.

Qualifikationen

• 10+ years of field marketing experience in high-tech, B2B, SaaS, or enterprise software.
• Proven experience driving pipeline and revenue through field and ABM programs.
• Strong alignment and partnership experience with enterprise sales teams and leadership.
• Demonstrated success managing complex, multi-channel field programs across regions or territories.
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact; excellent communication, stakeholder management, and presentation skills.
• Ability to thrive in a fast-paced, high-growth environment.

Aufgaben

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives.
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement.
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences.
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution.
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership.
• Manage regional marketing budgets and ensure strong ROI across all initiatives.
• Work with external vendors, agencies, and partners to scale execution and impact.
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities.
• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Kenntnisse

Field marketing experience

Pipeline & revenue focus

Enterprise-sales alignment

Multi-channel programs

Analytical mindset

Excellent communication

fast-paced environment adaptability

Tools

Marketo

HubSpot

Salesforce

Jobbeschreibung

NiCE is seeking a dynamic regional Field Marketing leader to design and execute programs across multiple channels, including events, roadshows, webinars, and ABM initiatives. You will align closely with sales leadership to drive pipeline, manage budgets, and optimize ROI while collaborating with digital, content, product, and partner marketing teams.

With 10+ years in B2B SaaS field marketing, you’ll lead multi-region initiatives, measure impact, and report insights to executives.