Senior Field Marketing Manager

NICE; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

NiCE is seeking a Senior Field Marketing Manager to drive regional demand, pipeline, and revenue through integrated field and ABM programs in the San Francisco Bay Area.

The ideal candidate has 10+ years in high-tech field marketing, with strong collaboration across sales, marketing, and partners. You will own strategy, events, webinars, and executive engagements while optimizing ROI and cross-team alignment.

Qualifications

• 10+ years of field marketing experience in high-tech B2B or SaaS
• Proven track record delivering pipeline and revenue through field programs
• Strong collaboration with sales leadership and territory planning

Responsibilities

• Own regional field marketing strategy aligned with objectives
• Design, execute and measure field programs (events, roadshows, ABM initiatives)
• Partner with sales to support territory plans and pipeline acceleration
• Manage end-to-end program budgets, logistics, promotion and follow-up
• Analyze program performance and provide insights to leadership
• Oversee regional budgets and vendor/agency partnerships

Skills

Field marketing

ABM

Marketing automation

Pipeline management

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

We are looking for an experienced Senior Field Marketing Managerto drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution.

The ideal candidate brings10+ years of experience in high-tech field marketing, preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.

Key Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
• Manage regional marketing budgets and ensure strong ROI across all initiatives
• Work with external vendors, agencies, and partners to scale execution and impact
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities
• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Required Qualifications

• 10+ years of experiencein field marketing within a high-tech, B2B, SaaS, or enterprise software environment
• Proven experience driving pipeline and revenue through field and account-based marketing programs
• Strong alignment and partnership experience with enterprise sales teams and sales leadership
• Demonstrated success managing complex, multi-channel field programs across regions or territories
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact
• Excellent communication, stakeholder management, and presentation skills
• Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

• Experience supporting enterprise and / or strategic accounts
• Familiarity with ABM platforms and intent data tools
• Prior experience working with channel, GSI’s or alliance partners
• Global or multi-region field marketing experience

What Success Looks Like

• Consistent, measurable contribution to sales pipeline and revenue
• Strong alignment and trust with sales leadership and reps
• High-quality field programs that elevate brand presence and customer engagement
• Clear reporting and insights that inform marketing and sales strategy

About NiCE

NICELtd. (NASDAQ: NICE)software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences,fight financial crimeand ensure public safety.Every day, NiCE software managesmore than120 million customer interactions and monitors3+billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.