Senior Field Marketing Manager

We Love AI Jobs; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and ABM programs in the San Francisco area. This senior, hands-on role requires close collaboration with sales, program ownership, and strong execution capabilities.

The ideal candidate brings 10+ years of high-tech field marketing experience in enterprise B2B or SaaS settings, with a proven track record of measurable pipeline and revenue

Qualifications

• 10+ years of field marketing in B2B, SaaS, or enterprise software.
• Proven ability to drive pipeline and revenue with field/ABM programs.
• Strong collaboration with enterprise sales leadership.
• Experience managing multi-channel field programs across regions.
• Proficient with marketing automation & CRM (e.g., Marketo, HubSpot, Salesforce).

Responsibilities

• Own and execute regional field marketing strategy aligned with sales priorities.
• Design and run events, roadshows, executive engagements, webinars, ABM initiatives.
• Partner with sales to support territory plans, pipeline creation, and expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, post-follow up.
• Analyze program performance and report ROI to marketing and sales leadership.
• Manage regional budgets and coordinate with vendors/partners.
• Support NiCE’s annual user conference and field communications on passes.

Skills

Field marketing

ABM

Demand generation

Campaign analytics

Marketing automation

CRM platforms

Budget management

Event marketing

Tools

Marketo

HubSpot

Salesforce

Job description

# Senior Field Marketing ManagerNiCEUSA - San Francisco, CAFull-timeUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThis role owns regional field marketing programs designed to generate demand, grow pipeline, and support revenue across enterprise accounts. You’ll partner closely with sales and marketing teams to plan events and campaigns, manage budgets, and measure program results.* Permanent* On-site* 10+ years### Skills and expertiseField marketingAccount-based marketing (ABM)Demand generationCampaign analyticsMarketing automationCRM platformsBudget managementEvent marketing### Key responsibilities* Plan and execute regional field programs, including events, webinars, roadshows, and ABM initiatives.* Partner with sales teams to support pipeline creation, acceleration, and account expansion.* Measure program performance and pipeline impact, manage budgets, and optimize for ROI.## How this job comparesCompared with 156 open senior marketing jobs on October 10, 2026.Pay: This job does not publish its pay. The 84 open senior marketing jobs that publish US pay start at $155K a year on average.Similar open jobs: We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.Remote work: This job is on site. 29 of the 156 senior marketing jobs (19%) are remote.AI in this role: Low. The company works with AI, but AI is a small part of this role's daily work. This is a field marketing role at an AI company, but the posting focuses on marketing programs and does not describe regular work with AI systems or tools.## Full descriptionAt NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.We are looking for an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution.The ideal candidate brings 10+ years of experience in high-tech field marketing, preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.Key Responsibilities• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership• Manage regional marketing budgets and ensure strong ROI across all initiatives• Work with external vendors, agencies, and partners to scale execution and impact• Continuously optimize programs based on performance data, market feedback, and evolving business priorities• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.Required Qualifications• 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment• Proven experience driving pipeline and revenue through field and account-based marketing programs• Strong alignment and partnership experience with enterprise sales teams and sales leadership• Demonstrated success managing complex, multi-channel field programs across regions or territories• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)• Strong analytical mindset with the ability to measure, report, and optimize marketing impact• Excellent communication, stakeholder management, and presentation skills• Ability to thrive in a fast-paced, high-growth environmentPreferred Qualifications• Experience supporting enterprise and / or strategic accounts• Familiarity with ABM platforms and intent data tools• Prior experience working with channel, GSI’s or alliance partners• Global or multi-region field marketing experienceWhat Success Looks Like• Consistent, measurable contribution to sales pipeline and revenue• Strong alignment and trust with sales leadership and reps