Senior Field Marketing Manager

NiCE; Richardson (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

NiCE is seeking a dynamic regional Field Marketing leader to design and execute programs across multiple channels, including events, roadshows, webinars, and ABM initiatives. You will align closely with sales leadership to drive pipeline, manage budgets, and optimize ROI while collaborating with digital, content, product, and partner marketing teams.

With 10+ years in B2B SaaS field marketing, you’ll lead multi-region initiatives, measure impact, and report insights to executives.

Qualifications

• 10+ years of field marketing experience in high-tech, B2B, SaaS, or enterprise software.
• Proven experience driving pipeline and revenue through field and ABM programs.
• Strong alignment and partnership experience with enterprise sales teams and leadership.
• Demonstrated success managing complex, multi-channel field programs across regions or territories.
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact; excellent communication, stakeholder management, and presentation skills.
• Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives.
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement.
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences.
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution.
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership.
• Manage regional marketing budgets and ensure strong ROI across all initiatives.
• Work with external vendors, agencies, and partners to scale execution and impact.
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities.
• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Skills

Field marketing experience

Pipeline & revenue focus

Enterprise-sales alignment

Multi-channel programs

Analytical mindset

Excellent communication

fast-paced environment adaptability

Tools

Marketo

HubSpot

Salesforce

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

Key Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
• Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
• Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
• Manage regional marketing budgets and ensure strong ROI across all initiatives
• Work with external vendors, agencies, and partners to scale execution and impact
• Continuously optimize programs based on performance data, market feedback, and evolving business priorities
• Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Required Qualifications

• 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
• Proven experience driving pipeline and revenue through field and account-based marketing programs
• Strong alignment and partnership experience with enterprise sales teams and sales leadership
• Demonstrated success managing complex, multi-channel field programs across regions or territories
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Strong analytical mindset with the ability to measure, report, and optimize marketing impactExcellent communication, stakeholder management, and presentation skills
• Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

• Experience supporting enterprise and / or strategic accounts
• Familiarity with ABM platforms and intent data tools
• Prior experience working with channel, GSI’s or alliance partners
• Global or multi-region field marketing experience

What Success Looks Like

• Consistent, measurable contribution to sales pipeline and revenue
• Strong alignment and trust with sales leadership and reps
• High-quality field programs that elevate brand presence and customer engagement
• Clear reporting and insights that inform marketing and sales strategy

About NiCE

NICELtd. (NASDAQ: NICE)software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences,fight financial crimeand ensure public safety.Every day, NiCE software managesmore than120 million customer interactions and monitors3+billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.