Senior Field Marketing Programs Lead

Proofpoint; Florida; On-site; USD 102,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

Flexible work environment

Wellbeing days

Job summary

Proofpoint, a global cybersecurity leader, seeks a results-driven Manager, Field Marketing Programs for the Americas. You’ll lead regional campaigns, collaborate with Sales and Marketing, and drive demand and pipeline across the Americas through scalable programs.

The role emphasizes team development, process optimization, and cross-functional coordination to meet quarterly business objectives. Experience with Marketo and Salesforce is essential, with a focus on delivering impactful regional

Qualifications

• 7+ years of related marketing experience, including previous people leadership experience.
• Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.
• Strong project management and organizational skills.
• Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
• Strong communication and interpersonal skills.
• Proven ability to lead, coach, and develop high-performing teams.

Responsibilities

• Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting.
• Facilitate multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
• Ensure accurate lead management.
• Support the creation of targeted direct mail campaigns.
• Manage appointment-setting campaigns.
• Monitor campaign accuracy within Salesforce.
• Manage third-party vendors supporting event recruitment programs.
• Source promotional items, monitor inventory management, and oversee fulfillment partners.
• Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
• Manage purchase orders and the vendor invoicing process.
• Onsite event support, when required.

Skills

Leadership

Project management

Communication

Collaboration

Multitasking

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce

Job description

Proofpoint, a global cybersecurity leader, seeks a results-driven Manager, Field Marketing Programs for the Americas. You’ll lead regional campaigns, collaborate with Sales and Marketing, and drive demand and pipeline across the Americas through scalable programs.

The role emphasizes team development, process optimization, and cross-functional coordination to meet quarterly business objectives. Experience with Marketo and Salesforce is essential, with a focus on delivering impactful regional