Senior Experience Strategy Director

PROPELLER; Summit (NJ); Hybrid; USD 125,000 - 130,000; Full time

Job summary

Propeller, a healthcare marketing agency with a NYC presence, seeks a Director, Experience Strategy to guide pharma brand strategy and omnichannel pull-through. You will align internal teams with client goals, rooted in customer insights and market trends.

Lead data-driven planning across brand, digital, and engagement strategy; oversee KPI-driven campaigns and executive presentations; manage ~3 reports and collaborate across disciplines.

Qualifications

• 7+ years in brand, digital, or engagement strategy.
• People management experience.
• Healthcare/pharma background.
• Strong leadership presence in person, phone, and writing.
• Omnichannel strategy and execution with data, media/social, and activations.
• Strong business judgment and analytical skills.
• Content marketing to tell stories in decks and messaging.

Responsibilities

• Lead Brand Strategy and collaborate on B2B/HCP imperatives and sub-strategies.
• Oversee omnichannel planning, shaping customer journeys and channel integration.
• Provide digital marketing leadership across channels for a seamless experience.
• Shape positioning and messaging and align with strategic channels.
• Create executive presentations delivering strategy and new thinking.
• Define KPIs and provide actionable insights to optimize campaigns.
• Think creatively across a wide range of strategic opportunities.
• Track trends and identify partners to enhance capabilities.

Skills

Brand strategy

Leadership

Omnichannel

Analytics

Content marketing

Collaboration

Project management

Healthcare

Education

Bachelor's degree

Job description

Propeller, a healthcare marketing agency with a NYC presence, seeks a Director, Experience Strategy to guide pharma brand strategy and omnichannel pull-through. You will align internal teams with client goals, rooted in customer insights and market trends.

Lead data-driven planning across brand, digital, and engagement strategy; oversee KPI-driven campaigns and executive presentations; manage ~3 reports and collaborate across disciplines.