Strategy Director: CRM & Customer Experience

MRM McCann; Birmingham (MI); On-site; USD 126,000 - 154,000; Full time

Job summary

Omnicom Precision Marketing is seeking a Strategy Director to shape the strategic context for client engagements, drawing on qualitative and quantitative research to drive recommendations across CRM, loyalty and digital marketing programs.

The role collaborates with Brand Leadership, Customer Experience, UX, Creative, Analytics and Production to deliver integrated strategies and plans that optimize the customer lifecycle and deliver measurable impact.

Qualifications

• Bachelor's degree or higher preferred.
• 10+ years' experience in marketing strategy or planning in an agency, client, or management consulting organization.
• Experience in Loyalty Programs or Automotive industry is a plus.
• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives.
• Strong understanding of digital and CRM marketing best practice and trends.
• Possess an innately curious mind with data-driven insight.
• Strong analytical skills; ability to mine data for insights and recommendations.
• Excellent project, personnel, organizational, and time management skills.
• Leadership and organizational skills; capable of engaging diverse audiences.
• Comfortable with high pressure, fluid and ambiguous situations.
• Excellent verbal, written, presentation and interpersonal skills.

Responsibilities

• Provide strategic support to account teams in creating and executing comprehensive digital and CLM marketing plans; lead and consult on tactics, technologies and coordination of efforts.
• Define strategic opportunities for Customer Experience and Customer Lifecycle Management based on data-driven insights and qualitative observations.
• Leverage audience data to provide insights on consumer behaviors, segmentation and targeting for content decisions and custom content development.
• Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications in consumer experience plans and journeys.
• Identify and explore new avenues for communicating effectively with audience groups.
• Develop research-based POVs on opportunities, consumer trends, technology, and best practices.
• Guide/lead junior strategists on client projects as needed.

Skills

Marketing strategy

Education

Bachelor’s degree or higher

Job description

Omnicom Precision Marketing is seeking a Strategy Director to shape the strategic context for client engagements, drawing on qualitative and quantitative research to drive recommendations across CRM, loyalty and digital marketing programs.

The role collaborates with Brand Leadership, Customer Experience, UX, Creative, Analytics and Production to deliver integrated strategies and plans that optimize the customer lifecycle and deliver measurable impact.