Strategy Director, Customer Experience & CRM

Adelphi Group; Birmingham (MI); On-site; USD 120,000 - 190,000; Full time

Job summary

Omnicom Precision Marketing in the United States is seeking a Strategy Director to shape the strategic context for recommendations across CRM, journey management, and data-driven activation. You will lead consumer understanding and translate insights into actionable recommendations, working with Brand Leadership, CX, UX, Creative, Analytics and clients.

You will guide senior teams and junior strategists, manage multiple projects in a fast-paced environment, and contribute to a high-performance

Qualifications

• Bachelor’s degree or greater preferred.
• 10+ years’ experience in marketing strategy or planning in an agency, client, or management consulting organization.
• Experience in Loyalty Programs or Automotive industry is a plus.
• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives.
• Strong understanding of digital and CRM marketing best practice and trends; Experience in digital and CRM marketing: websites, online media, search, social, mobile, email, application.
• Possess an innately curious mind. Think logically based on data and research, but inspired by creativity and human behaviors.
• Strong analytical skills; Ability to mine data for insights and recommendations.
• Excellent project, personnel, organizational, time management skills.
• Clearly demonstrate ability to succeed in a fast paced environment; Capable of/enjoy handling multiple projects simultaneously.
• Proven leadership and organizational skills; Dynamic personality able to effectively engage and influence a variety of audiences.
• Comfortable with high pressure, fluid and ambiguous situations.
• Excellent verbal, written, presentation and interpersonal skills.
• Self-starter with strong problem solving ability.

Responsibilities

• Provide strategic support to the account teams in the creation and execution of comprehensive digital and CLM marketing plans; Lead and consult on the implementation of tactics, technologies and coordination of efforts, ensuring tactical plans achieve client objectives and strategies
• Define strategic opportunities for Customer Experience and Customer Lifecycle Management in the overall context of a clients’ marketing communications plan, based on data driven insights and qualitative observations.
• Leverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development
• Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experience plans/journeys
• Identify/Explore new avenues for communicating effectively and imaginatively with audience groups
• Develop research-based POVs regarding potential opportunities, consumer trends/culture, technology, media, best practices, etc.
• Guide/Lead, manage and inspire junior strategist on client projects as needed

Skills

Marketing strategy

Digital & CRM marketing

Leadership

Data-driven insights

Project management

Analytical skills

Stakeholder engagement

Communication

Problem solving

Education

Bachelor’s degree or greater

Job description

Omnicom Precision Marketing in the United States is seeking a Strategy Director to shape the strategic context for recommendations across CRM, journey management, and data-driven activation. You will lead consumer understanding and translate insights into actionable recommendations, working with Brand Leadership, CX, UX, Creative, Analytics and clients.

You will guide senior teams and junior strategists, manage multiple projects in a fast-paced environment, and contribute to a high-performance