Senior Epic Campaigns Analyst - Remote Health Outreach

UNC Health; Morrisville (NC); Remote; USD 57,000 - 82,000; Full time

Job summary

UNC Health is seeking a Senior Analyst to advance patient engagement and marketing automation by building Epic Cheers Campaigns and integrating Healthy Planet data. You will design complex logic, collaborate with Marketing and Analytics, and develop dashboards to measure ROI and impact on patient outreach.

The role emphasizes data-driven, omnichannel engagement using Epic as the core platform, with strong emphasis on governance, scalability, and cross-functional collaboration across Marketing,

Qualifications

• Bachelor’s degree in Computer Science, Information Systems Management or related field (or equivalent combination of education, training and experience).
• Four (4) years of IT systems and/or related operational experience if a Bachelor's degree is held.
• Six (6) years of IT systems and/or related operational experience if an Associate's degree.
• Eight (8) years of IT systems and/or related operational experience if a High School diploma or GED.

Responsibilities

• Design, build, and maintain Epic Cheers Campaigns using complex rules and logic to identify appropriate populations for targeted outreach.
• Partner with Marketing and Analytics teams to integrate prospective patient data sources into Epic, enabling outreach to potential patients not yet attributed to UNC Health.
• Translate campaign requirements into efficient and scalable logic within Epic (Rule Editor, Reporting Workbench, Healthy Planet registries, or Clarity/Caboodle queries).
• Develop and support comprehensive campaign performance dashboards, tracking metrics such as reach, engagement, conversion, and ROI.
• Collaborate with stakeholders to define value frameworks for campaigns (e.g., downstream appointments, care gap closure, network retention, or revenue influence).
• Ensure campaign data accuracy, segmentation integrity, and consistency across multiple concurrent initiatives.
• Establish and maintain standardized templates and governance for campaign logic, documentation, and reporting.
• Identify opportunities to improve efficiency, automation, and alignment between clinical, operational, and marketing outreach.
• Support UNC Health’s strategic shift toward data-driven, omnichannel engagement, leveraging the Epic platform as the foundation for personalized outreach and patient experience improvement.

Job description

UNC Health is seeking a Senior Analyst to advance patient engagement and marketing automation by building Epic Cheers Campaigns and integrating Healthy Planet data. You will design complex logic, collaborate with Marketing and Analytics, and develop dashboards to measure ROI and impact on patient outreach.

The role emphasizes data-driven, omnichannel engagement using Epic as the core platform, with strong emphasis on governance, scalability, and cross-functional collaboration across Marketing,