Senior Epic Campaigns Analyst — Remote

UNC Health; North Carolina; Remote; USD 57,000 - 82,000; Full time

Job summary

UNC Health's Digital Health & Innovation team seeks a Senior Analyst with Epic Cheers Campaigns and/or Healthy Planet expertise to advance patient engagement and marketing automation across North Carolina.

The role focuses on building frontend campaign logic to correctly identify patient populations, ingesting prospective data into Epic Cheers, and designing robust reporting and dashboards to measure ROI and impact. Collaboration with Marketing and Population Health is essential.

Qualifications

• Hands-on Epic experience required.
• Experience designing complex rules for targeted campaigns.
• Strong data analysis and reporting skills.

Responsibilities

• Design, build, and maintain Epic Cheers Campaigns using complex rules and logic to identify appropriate populations for targeted outreach.
• Partner with Marketing and Analytics teams to integrate prospective patient data sources into Epic, enabling outreach to potential patients not yet attributed to UNC Health.
• Translate campaign requirements into efficient and scalable logic within Epic (using Rule Editor, Reporting Workbench, Healthy Planet registries, or Clarity/Caboodle queries).
• Develop and support comprehensive campaign performance dashboards, tracking metrics such as reach, engagement, conversion, and ROI.
• Collaborate with stakeholders to define value frameworks for campaigns (e.g., downstream appointments, care gap closure, network retention, or revenue influence).
• Ensure campaign data accuracy, segmentation integrity, and consistency across multiple concurrent initiatives.
• Establish and maintain standardized templates and governance for campaign logic, documentation, and reporting.
• Identify opportunities to improve efficiency, automation, and alignment between clinical, operational, and marketing outreach.
• Support UNC Health’s strategic shift toward data-driven, omnichannel engagement, leveraging the Epic platform as the foundation for personalized outreach and patient experience improvement.

Skills

Epic Cheers Campaigns

Epic Healthy Planet

Data analysis

Education

Bachelor's degree in Computer Science, Information Systems Management or related field

Tools

Rule Editor

Reporting Workbench

Clarity/Caboodle

SlicerDicer

Job description

UNC Health's Digital Health & Innovation team seeks a Senior Analyst with Epic Cheers Campaigns and/or Healthy Planet expertise to advance patient engagement and marketing automation across North Carolina.

The role focuses on building frontend campaign logic to correctly identify patient populations, ingesting prospective data into Epic Cheers, and designing robust reporting and dashboards to measure ROI and impact. Collaboration with Marketing and Population Health is essential.