Senior Engagement Marketing Lead — Remote

Square; San Francisco (CA); On-site; USD 198,000 - 297,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Square is seeking an Engagement Marketing Lead to drive seller value across products and build lasting relationships with Square customers.

You will guide audience strategy, messaging, experimentation, and channel planning to create connected experiences in the seller journey. Collaborate with Product and partners to set priorities, grow adoption, and balance long-term opportunities with business commitments.

Qualifications

• 10+ years in engagement marketing or equivalent with senior-level impact.
• Experience developing senior strategists and partnering with Product leaders.
• Strong analytical judgment and fluency with SQL and analytics tools.
• Deep experimentation experience guiding investment decisions.
• Strong positioning and messaging connecting insights to product value.
• Experience building cross-program governance and actionable briefs.
• Fluency with lifecycle platforms and channel delivery controls.
• Executive communication and comfort in ambiguity with AI-enabled work.

Responsibilities

• Lead and develop the engagement marketing team with clear quarterly priorities.
• Own cross-product growth priorities and partner with Product on adoption and monetization.
• Establish go-to-market planning with Product, Growth, Brand, Sales and insights teams.
• Drive program-wide experimentation, measure outcomes, and scale successful tactics.
• Set governance standards for communications and manage message coherence.
• Oversee portfolio delivery with Lifecycle Operations, GTM Automation and agencies.
• Manage partnerships and ensure launches, incentives, and commitments meet targets.

Skills

Engagement marketing leadership

Team leadership

SQL & analytics

Experimentation

Messaging & positioning

Cross-functional collaboration

Executive communication

AI in work

Tools

SQL

Job description

Square is seeking an Engagement Marketing Lead to drive seller value across products and build lasting relationships with Square customers.

You will guide audience strategy, messaging, experimentation, and channel planning to create connected experiences in the seller journey. Collaborate with Product and partners to set priorities, grow adoption, and balance long-term opportunities with business commitments.