Engagement Marketing Lead: Scale Adoption (Remote)

Block; Sacramento (CA); Remote; USD 198,000 - 297,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block is seeking an Engagement Marketing Lead to drive product adoption and engage sellers across the journey. You will lead a team, set priorities, and partner with Product, Growth, Brand, Sales, and Data Analytics to deliver measurable growth.

The role has global scope with an initial focus on the U.S., and involves defining quarterly priorities, owning cross‑product growth, and guiding go‑to‑market efforts.

Qualifications

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact.
• A track record of leading teams and delivering measurable portfolio growth.
• Experience developing senior strategists and partnering with Product leaders.
• Strong analytical judgment and hands-on fluency with SQL and analytics tools.
• Clear executive communication and ability to translate strategy into briefs, journey designs, and test plans.

Responsibilities

• Lead a team that turns seller insights into adoption strategies and measurable growth.
• Set priorities, coach senior strategists, and align cross-functional partners.
• Own cross-product growth priorities and go-to-market planning.
• Establish governance for communications and program management; ensure accountable launches and growth.

Skills

SQL

Analytics tools

Leadership

Experimentation

Messaging & positioning

Cross-functional collaboration

Executive communication

Lifecycle platforms

Tools

Lifecycle platforms

Personalization tools

Data science collaboration

Job description

Block is seeking an Engagement Marketing Lead to drive product adoption and engage sellers across the journey. You will lead a team, set priorities, and partner with Product, Growth, Brand, Sales, and Data Analytics to deliver measurable growth.

The role has global scope with an initial focus on the U.S., and involves defining quarterly priorities, owning cross‑product growth, and guiding go‑to‑market efforts.