Remote Engagement Marketing Lead - Growth & Adoption

Bazeta; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Block is seeking an Engagement Marketing Lead to guide a global team focused on turning seller insights into strategies that drive product adoption and measurable growth. You will shape audience strategy, messaging, experimentation, and channel plans across the seller journey, partnering closely with Product and cross-functional teams.

You will lead and mentor senior strategists, define quarterly priorities, and own end-to-end growth initiatives with a focus on the U.S.

Qualifications

• 10+ years in engagement marketing or equivalent.
• Experience leading teams and delivering portfolio growth.
• Strong analytical capability with SQL and analytics tools.
• Experience building cross-functional partnerships and briefs.

Responsibilities

• Lead and develop the engagement marketing team to drive adoption and growth.
• Own cross-product growth priorities and align with Product, Growth, Brand and Sales.
• Establish go-to-market plans with audiences, messaging, and channel strategy.
• Run program-wide experimentation with data science for measurement and optimization.
• Govern communications, ownership, and cadence across portfolios and partners.

Skills

Engagement marketing

Team leadership

Data-driven decision making

Strategic planning

Cross-functional collaboration

Tools

SQL

Analytics tools

Lifecycle platforms

A/B testing platforms

Job description

Block is seeking an Engagement Marketing Lead to guide a global team focused on turning seller insights into strategies that drive product adoption and measurable growth. You will shape audience strategy, messaging, experimentation, and channel plans across the seller journey, partnering closely with Product and cross-functional teams.

You will lead and mentor senior strategists, define quarterly priorities, and own end-to-end growth initiatives with a focus on the U.S.