Global Engagement Marketing Leader

Block; United States; Remote; USD 180,000 - 250,000; Full time

Job summary

Block is seeking an Engagement Marketing Lead to drive adoption and deepen engagement across our seller ecosystem. You will shape audience strategy, messaging, and channel plans, collaborating with Product and cross-functional partners to prioritize opportunities and scale growth.

You will lead a team, own end-to-end growth initiatives, and work across GTM, Brand, and Sales to deliver measurable business impact. Global scope with initial focus on the U.S. market.

Qualifications

• 10+ years in engagement marketing or equivalent demonstrating senior impact.
• Experience leading teams and driving portfolio growth.
• Strong analytical judgment and SQL fluency with analytics tools.
• Deep experimentation experience and data-driven investments.
• Strong positioning, messaging, and cross-channel storytelling.
• Experience with lifecycle platforms, delivery controls, and governance.
• Executive-level communication and ambiguity tolerance.
• Experience with SMBs, multi-product platforms, or international growth is valuable.

Responsibilities

• Lead and develop the engagement marketing team, setting quarterly priorities.
• Own cross-product growth priorities and partner with Product on adoption and monetization.
• Align Product, Growth, Brand, Sales, and Partnerships on go-to-market plans.
• Lead program-wide experimentation with data science for measurement.
• Establish governance for messages, reach, and sequencing across programs.
• Oversee portfolio delivery and partnerships, ensuring accountability.

Skills

Engagement marketing

Team leadership

Analytics

Experimentation

Messaging

Governance

Lifecycle platforms

Executive communication

International growth

Agency partnerships

Tools

SQL

Job description

Block is seeking an Engagement Marketing Lead to drive adoption and deepen engagement across our seller ecosystem. You will shape audience strategy, messaging, and channel plans, collaborating with Product and cross-functional partners to prioritize opportunities and scale growth.

You will lead a team, own end-to-end growth initiatives, and work across GTM, Brand, and Sales to deliver measurable business impact. Global scope with initial focus on the U.S. market.