Engagement Marketing Lead, Square

Block; United States; Remote; USD 180,000 - 250,000; Full time

Job summary

Block is seeking an Engagement Marketing Lead to drive adoption and deepen engagement across our seller ecosystem. You will shape audience strategy, messaging, and channel plans, collaborating with Product and cross-functional partners to prioritize opportunities and scale growth.

You will lead a team, own end-to-end growth initiatives, and work across GTM, Brand, and Sales to deliver measurable business impact. Global scope with initial focus on the U.S. market.

Qualifications

• 10+ years in engagement marketing or equivalent demonstrating senior impact.
• Experience leading teams and driving portfolio growth.
• Strong analytical judgment and SQL fluency with analytics tools.
• Deep experimentation experience and data-driven investments.
• Strong positioning, messaging, and cross-channel storytelling.
• Experience with lifecycle platforms, delivery controls, and governance.
• Executive-level communication and ambiguity tolerance.
• Experience with SMBs, multi-product platforms, or international growth is valuable.

Responsibilities

• Lead and develop the engagement marketing team, setting quarterly priorities.
• Own cross-product growth priorities and partner with Product on adoption and monetization.
• Align Product, Growth, Brand, Sales, and Partnerships on go-to-market plans.
• Lead program-wide experimentation with data science for measurement.
• Establish governance for messages, reach, and sequencing across programs.
• Oversee portfolio delivery and partnerships, ensuring accountability.

Skills

Engagement marketing

Team leadership

Analytics

Experimentation

Messaging

Governance

Lifecycle platforms

Executive communication

International growth

Agency partnerships

Tools

SQL

Job description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The role

We’re looking for an Engagement Marketing Lead to help Square sellers discover more value in our products and build lasting relationships with Square. You’ll lead a team that turns seller insights into strategies that drive product adoption, deepen engagement, and deliver measurable business growth.

You’ll bring together audience strategy, messaging, experimentation, and channel planning to create relevant, connected experiences across the seller journey. Working closely with Product and cross-functional partners, you’ll set priorities, develop your team, and balance long-term growth opportunities with business commitments. The role has global scope, with an initial focus on the U.S.

You will

• Lead and develop the engagement marketing team. Set outcome-based goals, coach senior strategists, and define quarterly priorities, owners, and dependencies while delivering business commitments.
• Own cross-product growth priorities. Size opportunities and allocate capacity based on seller needs and business impact. Partner with Product on adoption, monetization, and the end-to-end seller experience.
• Establish proactive go-to-market planning. Align Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners on launch support, audiences, messaging, ownership, and resource tradeoffs.
• Lead program-wide experimentation. Partner with Data Science on coordinated holdouts and incremental measurement. Test recommendations, messaging, incentives, and channels; use evidence and economics to decide what to scale, refine, or stop.
• Establish communications governance. Set ownership, eligibility, frequency, sequencing, suppression, and risk-based review standards. Resolve competing messages, prevent over-messaging, and protect required communications.
• Scale execution responsibly. Partner with Lifecycle Operations, GTM Automation, and external agencies on production and automation. Retain accountability for strategy, approvals, access, quality, and escalation.
• Oversee portfolio delivery and partnerships. Hold owners accountable for launches, ongoing growth, incentives, and partnership commitments.

You have

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact. A track record of leading teams and delivering measurable portfolio growth.
• Experience developing senior strategists and partnering with Product leaders. You can align teams, resolve tradeoffs, and establish clear accountability.
• Strong analytical judgment and hands‑on fluency with SQL and analytics tools. You can diagnose seller behavior, size opportunities, assess economics, and distinguish incremental impact from attributed results.
• Deep experimentation experience and the ability to turn imperfect evidence into clear investment decisions.
• Strong positioning and messaging skills, with experience connecting audience insight, product value, and channel strategy.
• Experience building cross-program communications governance and translating strategy into actionable briefs, journey designs, and test plans with Lifecycle Operations.
• Fluency with lifecycle platforms, personalization, and delivery controls, with experience partnering with Engineering and Data Science on shared capabilities.
• Clear executive communication, sound judgment in ambiguity, and practical experience using AI to improve the quality or speed of your work.
• Experience with small‑business customers, multi‑product platforms, regulated products, agency partnerships, or international growth is valuable.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

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