Senior Ecommerce Analytics Lead - Remote

Trulieve; Lorida (FL); Remote; USD 90,000 - 130,000; Full time

Job summary

Trulieve is seeking a Senior Analyst, E-Commerce to own analytics and the customer journey for trulieve.com and the mobile app. You will turn behavioral and transactional data into insights that drive conversion, engagement, and retention.

Collaborate with Content, Merchandising, Marketing, and Creative to set measurement standards and report on campaigns, promotions, and rewards performance. This role relies on strong SQL, analytics tooling, and a passion for turning data into actionable

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field.
• Minimum 4–5 years of experience in eCommerce, digital, web, or product analytics.
• Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel.
• Experience building dashboards and reports in Power BI, Tableau, or similar tools.
• Working knowledge of experimentation methods (A/B and multivariate testing) and funnel analysis.
• Preferred: Snowflake, customer data platforms, tag management (GTM), and mobile app analytics.
• Experience in retail, healthcare, or other regulated industries; loyalty data familiarity.

Responsibilities

• Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
• Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
• Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
• Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
• Analyze product, category, onsite search, and traffic source performance to inform merchandising, content, and marketing calendar priorities.
• Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.

Skills

Analytics

Data storytelling

A/B testing

Funnel analysis

Dashboarding

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field

Tools

GA4

Adobe Analytics

SQL

Excel

Power BI

Tableau

GTM

Snowflake

Job description

Trulieve is seeking a Senior Analyst, E-Commerce to own analytics and the customer journey for trulieve.com and the mobile app. You will turn behavioral and transactional data into insights that drive conversion, engagement, and retention.

Collaborate with Content, Merchandising, Marketing, and Creative to set measurement standards and report on campaigns, promotions, and rewards performance. This role relies on strong SQL, analytics tooling, and a passion for turning data into actionable