Senior Ecommerce Analytics Lead | Remote

Trulieve; Tallahassee (FL); Remote; USD 90,000 - 120,000; Full time

Job summary

Trulieve, a leading cannabis company, is seeking a Senior Analyst, E-Commerce to join the Digital Marketing team on the East Coast. The role focuses on owning analytics for the company website and mobile app, turning behavioral data into actionable insights that improve conversion, engagement, and retention.

The Senior Analyst will build dashboards, map the customer journey, and partner with data, CRM, and IT to ensure tagging and data quality. Remote work is available.

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field is preferred or equivalent experience.
• Minimum 4-5 years of experience in eCommerce, digital, web, or product analytics.
• Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel.
• Experience building dashboards and reports in Power BI, Tableau, or a similar tool.
• Working knowledge of experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis.

Responsibilities

• Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
• Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
• Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
• Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
• Analyze product, category, onsite search, and traffic source performance to inform merchandising, content, and marketing calendar priorities.
• Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.

Skills

GA4/Adobe Analytics

SQL

Excel

Power BI

Tableau

A/B testing

Funnel analysis

Clickstream analysis

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field

Tools

Power BI

Tableau

Snowflake

GTM

Job description

Trulieve, a leading cannabis company, is seeking a Senior Analyst, E-Commerce to join the Digital Marketing team on the East Coast. The role focuses on owning analytics for the company website and mobile app, turning behavioral data into actionable insights that improve conversion, engagement, and retention.

The Senior Analyst will build dashboards, map the customer journey, and partner with data, CRM, and IT to ensure tagging and data quality. Remote work is available.