Senior Director, Web Content & SEO Strategy

The University of North Carolina; Greensboro (NC); Hybrid; USD 72,000 - 81,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

University of North Carolina at Greensboro is seeking a Senior Assistant Director of Web Content to lead a university-wide content strategy for enrollment marketing and digital communications. You will oversee production, optimization, governance, and CMS workflows to maintain brand-aligned, accessible content across core sites.

The role requires expertise in UX writing, SEO, GA analytics, and collaboration with marketing, design, and school partners to deliver high-quality, user-centered web

Qualifications

• Bachelor’s degree in communications, English, marketing, journalism, or a closely related field.
• Minimum of four (4) years of experience in web content strategy, digital content management, or a closely related role.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.
• Strong writing and editing skills with attention to clarity, str1ucture, and digital audience engagement.

Responsibilities

• Develop and maintain a comprehensive web content strategy for the University’s primary marketing and communications websites, aligned with enrollment marketing goals, brand identity, and audience needs.
• Establish and enforce web content standards, editorial guidelines, and UX writing principles that ensure a consistent, high‑quality, and user‑centered digital content experience.
• Lead web content audits and gap analyses, identifying opportunities to improve content quality, audience relevance, and search performance across University web properties.
• Develop and maintain the web content calendar, coordinating content updates, new page development, and campaign‑related content with marketing, communications, and school‑based partners.
• Partner with school‑based communications staff and the Communications Manager team to ensure school and program web content meets University standards and effectively serves prospective student audiences.

Skills

Web content strategy

UX writing

Content management

CMS

SEO

Google Analytics

Writing & editing

Education

Bachelor’s degree in communications, English, marketing, journalism, or a closely related field

Job description

University of North Carolina at Greensboro is seeking a Senior Assistant Director of Web Content to lead a university-wide content strategy for enrollment marketing and digital communications. You will oversee production, optimization, governance, and CMS workflows to maintain brand-aligned, accessible content across core sites.

The role requires expertise in UX writing, SEO, GA analytics, and collaboration with marketing, design, and school partners to deliver high-quality, user-centered web