Lead Web Content Strategy & SEO

The University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 81,000; Full time

Job summary

The University of North Carolina at Greensboro seeks a Senior Assistant Director of Web Content to lead a university-wide web strategy, ensuring enrollment marketing, brand consistency, and effective digital communications across the campus.

You will supervise the Web Content - SEO/GEO specialist, collaborate with Copywriter and Analytics teams, and champion accessible, data-informed content practices for prospective students, current students, and alumni.

Qualifications

• Bachelor's degree in communications, English, marketing, journalism, or a closely related field.
• Minimum of four years of experience in web content strategy or digital content management.
• Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.
• Strong writing and editing skills with attention to clarity, structure, and digital audience engagement.

Responsibilities

• Develop and execute a comprehensive web content strategy supporting enrollment marketing and brand goals.
• Oversee governance of web content across the university's primary marketing sites.
• Supervise the Web Content - SEO/GEO specialist and collaborate with related teams.

Skills

Web content strategy

UX writing

Content management

SEO knowledge

Web analytics

Editing

Education

Bachelor's degree in communications, English, marketing, journalism, or a closely related field

Tools

Google Analytics

Job description

The University of North Carolina at Greensboro seeks a Senior Assistant Director of Web Content to lead a university-wide web strategy, ensuring enrollment marketing, brand consistency, and effective digital communications across the campus.

You will supervise the Web Content - SEO/GEO specialist, collaborate with Copywriter and Analytics teams, and champion accessible, data-informed content practices for prospective students, current students, and alumni.