Director, Enrollment Marketing & Communications

The University of North Carolina; Greensboro (NC); On-site; USD 85,000 - 90,000; Full time

Job summary

The University of North Carolina Greensboro seeks a Director of Enrollment Communications to lead strategic enrollment marketing for undergraduate and graduate recruitment, on-campus and online. You will work with Enrollment Management, the Graduate School, and University Communications to plan data-driven campaigns and optimize student experiences.

Ideal candidates bring extensive higher-ed marketing leadership, budget accountability, and a track record of cross-functional collaboration, staff

Qualifications

• Master’s Degree plus 12+ years in marketing or a Bachelor’s Degree plus 15+ years in marketing.
• Experience leading enrollment marketing strategies in higher education.
• Strong track record of data-driven campaigns and multi-channel integration.

Responsibilities

• Lead enrollment marketing campaigns for undergraduate and graduate recruitment (on-campus and online).
• Oversee CRM systems, content creation, and communications for Admissions and Graduate School.
• Manage cross-functional teams and external vendors to deliver campaigns on-time and on-budget.
• Develop and mentor staff, manage budgets and strategic plans.

Skills

Strategic planning

Supervisory

Budget management

Higher education

Communication

Leadership

Project management

Copywriting

Design

Team collaboration

Education

Master’s degree

Bachelor’s degree

Tools

Adobe Creative Suite

WordPress

Google Analytics

Google AdWords

Emma email platform

Job description

The University of North Carolina Greensboro seeks a Director of Enrollment Communications to lead strategic enrollment marketing for undergraduate and graduate recruitment, on-campus and online. You will work with Enrollment Management, the Graduate School, and University Communications to plan data-driven campaigns and optimize student experiences.

Ideal candidates bring extensive higher-ed marketing leadership, budget accountability, and a track record of cross-functional collaboration, staff