Senior Assistant Director of Web Content

The University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 81,000; Full time

Job summary

The University of North Carolina at Greensboro seeks a Senior Assistant Director of Web Content to lead a university-wide web strategy, ensuring enrollment marketing, brand consistency, and effective digital communications across the campus.

You will supervise the Web Content - SEO/GEO specialist, collaborate with Copywriter and Analytics teams, and champion accessible, data-informed content practices for prospective students, current students, and alumni.

Qualifications

• Bachelor's degree in communications, English, marketing, journalism, or a closely related field.
• Minimum of four years of experience in web content strategy or digital content management.
• Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.
• Strong writing and editing skills with attention to clarity, structure, and digital audience engagement.

Responsibilities

• Develop and execute a comprehensive web content strategy supporting enrollment marketing and brand goals.
• Oversee governance of web content across the university's primary marketing sites.
• Supervise the Web Content - SEO/GEO specialist and collaborate with related teams.

Skills

Web content strategy

UX writing

Content management

SEO knowledge

Web analytics

Editing

Education

Bachelor's degree in communications, English, marketing, journalism, or a closely related field

Tools

Google Analytics

Job description

Posting Details

Position Number: 998584

Functional Title: Senior Assistant Director of Web Content

Position Type: Staff

Position Eclass: EP - EHRA 12 mo leave earning

University Information

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University's distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Senior Assistant Director of Web Content is the University's lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University's digital presence. Reporting to the Director of Marketing Strategy, this position oversees the strategic development, production, optimization, and governance of web content across the University's primary marketing and communications websites, directly supervising the Web Content - SEO/GEO specialist.

The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University's web presence effectively serves prospective students, current students, alumni, and other key audiences. This position works closely with the Copywriter, Optimization & Testing Manager, creative team, and school-based communications partners to maintain a high-quality, brand-consistent, and continuously improving digital content environment.

Minimum Qualifications

• Bachelor's degree in communications, English, marketing, journalism, or a closely related field.
• Minimum of four (4) years of experience in web content strategy, digital content management, or a closely related role.
• Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.
• Strong writing and editing skills with attention to clarity, str1ucture, and digital audience engagement.

Preferred Qualifications

• Experience in higher education enrollment marketing or digital communications.
• Familiarity with generative engine optimization (GEO) and AI-driven search.
• Experience with digital accessibility standards (WCAG) and accessible content development.
• Background in conversion rate optimization and landing page testing.
• Experience supervising digital content or communications staff.

Recruitment Range

$72,200 - $81,060

Org #-Department

University Communications - 33901

Job Open Date

10/13/2026

Job Close Date

11/01/2026

Open Until Filled

No

FTE

1.000

Type of Appointment

Permanent

Number of Months per Year

12

FLSA

Exempt