Web Content SEO/GEO Specialist

The University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 60,000 - 63,000; Full time

Job summary

The University of North Carolina at Greensboro seeks a Web Content SEO/GEO Specialist in the Office of Marketing and Branding to optimize UNC Greensboro's web content for search visibility and AI platform inclusion.

Reporting to the Senior Assistant Director of Web Content, the role combines technical SEO, GEO, and content collaboration with web content, copywriting, and digital marketing teams to attract qualified organic traffic and increase visibility to prospective students.

Qualifications

• Bachelor's degree or closely related field required.
• 2–3 years of SEO/digital marketing/web content experience.
• Proficiency with SEO tools and GA4 for traffic analysis.
• Knowledge of on-page and technical SEO best practices.
• Strong analytical skills to interpret performance data.
• Excellent written communication and collaborative skills.

Responsibilities

• Optimize UNC Greensboro web content for search visibility and GEO performance.
• Ensure university content ranks well in organic search and supports AI tools.
• Collaborate with web content, copywriting, and digital marketing teams on optimization strategies.

Skills

SEO

Analytics interpretation

Written communication

Collaboration

Education

Bachelor's degree in marketing, communications, digital media

Tools

Google Search Console

SEMrush

Ahrefs

Moz

Google Analytics GA4

Job description

Position Number

997922

Functional Title

Web Content SEO/GEO Specialist

Position Type

Staff

Position Eclass

EP - EHRA 12 mo leave earning

University Information

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University's distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Web Content - SEO/GEO Specialist is a digital marketing professional within the Office of Marketing and Branding, responsible for optimizing the University's web content for search engine visibility and generative AI platform inclusion. Reporting to the Senior Assistant Director of Web Content, this position applies expertise in search engine optimization (SEO) and generative engine optimization (GEO) to ensure the University's web properties rank effectively in organic search results and appear prominently in AI-generated responses from platforms such as Google AI Overviews, ChatGPT, and similar tools.

The Web Content - SEO/GEO Specialist combines technical search expertise with content sensibility, working collaboratively with the web content, copywriting, and digital marketing teams to implement optimization strategies that drive qualified organic traffic and improve the University's visibility to prospective students searching for academic programs, campus information, and higher education options.

Minimum Qualifications

• Bachelor's degree in marketing, communications, digital media, or a closely related field.
• Minimum of two (2) to three (3) years of experience in SEO, digital marketing, or web content with a demonstrated focus on search optimization.
• Demonstrated proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz, or equivalent).
• Working knowledge of on-page and technical SEO principles and best practices.
• Proficiency with Google Analytics (GA4) for organic traffic analysis.
• Strong analytical skills and ability to interpret search performance data.
• Collaborative approach and strong written communication skills.

Preferred Qualifications

• Demonstrated knowledge of or active engagement with generative engine optimization (GEO) strategies and AI search platforms.
• Experience in higher education digital marketing or enrollment marketing.
• Familiarity with structured data (schema.org) and technical SEO implementation.
• Google Analytics or Google Search Console certification.
• Experience with content management systems and web publishing.
• Background in content writing with an SEO focus.

Recruitment Range

$60,000 - $63,233

Org #-Department

University Communications - 33901

Job Open Date

10/13/2026

Job Close Date

11/01/2026

FTE

1.000

Type of Appointment

Permanent

Number of Months per Year

12

FLSA

Exempt