AI-Enhanced Web Content SEO/GEO Specialist

The University of North Carolina at Greensboro; Greensboro (NC); Sur place; USD 60 000 - 63 000; Plein temps

Résumé du poste

The University of North Carolina at Greensboro seeks a Web Content SEO/GEO Specialist in the Office of Marketing and Branding to optimize UNC Greensboro's web content for search visibility and AI platform inclusion.

Reporting to the Senior Assistant Director of Web Content, the role combines technical SEO, GEO, and content collaboration with web content, copywriting, and digital marketing teams to attract qualified organic traffic and increase visibility to prospective students.

Qualifications

• Bachelor's degree or closely related field required.
• 2–3 years of SEO/digital marketing/web content experience.
• Proficiency with SEO tools and GA4 for traffic analysis.
• Knowledge of on-page and technical SEO best practices.
• Strong analytical skills to interpret performance data.
• Excellent written communication and collaborative skills.

Responsabilités

• Optimize UNC Greensboro web content for search visibility and GEO performance.
• Ensure university content ranks well in organic search and supports AI tools.
• Collaborate with web content, copywriting, and digital marketing teams on optimization strategies.

Connaissances

SEO

Analytics interpretation

Written communication

Collaboration

Formation

Bachelor's degree in marketing, communications, digital media

Outils

Google Search Console

SEMrush

Ahrefs

Moz

Google Analytics GA4

Description du poste

The University of North Carolina at Greensboro seeks a Web Content SEO/GEO Specialist in the Office of Marketing and Branding to optimize UNC Greensboro's web content for search visibility and AI platform inclusion.

Reporting to the Senior Assistant Director of Web Content, the role combines technical SEO, GEO, and content collaboration with web content, copywriting, and digital marketing teams to attract qualified organic traffic and increase visibility to prospective students.