Digital Experience & Engagement Director

University of North Carolina School of the Arts; Winston-Salem (NC); On-site; USD 95,000 - 140,000; Full time

Job summary

The University of North Carolina School of the Arts seeks a Director of Digital Experience & Engagement to lead UNCSA's public-facing website and social media, aligning them with recruitment, engagement, and philanthropic goals.

The role directs information architecture, accessibility, and analytics, collaborates across Communications, IT, and academic units, and guides staff to deliver coherent, audience-centered experiences.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Experience with digital communications governance and standards.
• Knowledge of accessibility standards (WCAG) and inclusive design.

Responsibilities

• Lead digital web strategy and governance for the university site.
• Oversee social media and website publishing and monitoring.
• Define metrics, dashboards, and optimization plans to improve audience journeys.
• Collaborate with campus partners across Communications, IT, and divisions.

Skills

Digital strategy

Web governance

Analytics

GA4

Education

Bachelor's degree

Tools

HTML

CSS

CMS

Job description

The University of North Carolina School of the Arts seeks a Director of Digital Experience & Engagement to lead UNCSA's public-facing website and social media, aligning them with recruitment, engagement, and philanthropic goals.

The role directs information architecture, accessibility, and analytics, collaborates across Communications, IT, and academic units, and guides staff to deliver coherent, audience-centered experiences.