Remote Senior Director, FS Analytics & Decisioning

Dentsu; Maryland; Hybrid; USD 143,000 - 224,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, part of Dentsu, is seeking a Senior Director to lead customer analytics and modeling for insurance and banking clients. You will own the analytics relationships with C-suite executives, set multi-year roadmaps, and translate first-party and call center data into strategic insights that drive growth across multiple financial services domains.

The role requires deep analytics expertise, strong stakeholder management, and hands-on review of modeling work.

Qualifications

• 15+ years in analytics, data science, or related fields, including leading modeling delivery for multiple clients or complex portfolios and managing senior leaders.
• Track record advising C-level or senior executives in insurance or banking, with strong stakeholder management and client-facing communication.
• Deep understanding of customer lifecycle, acquisition and retention economics, and CLV.
• Hands‑on depth in propensity, ranking, and CLV modeling, with the ability to review code, features, and validation directly.
• Experience with regulated customer data (privacy, consent, GLBA, FCRA and permissible purpose, state insurance regulation, TCPA as applicable).
• Strong SQL and data modeling (facts and dimensions), with working familiarity with Python or R, ETL/ELT (SSIS or similar), and BI tools (Tableau, PowerBI, or Looker).
• GCP/BigQuery experience preferred
• Bachelor's degree required; advanced degree (MBA, MS, PhD) preferred
• Strongly Preferred: Insurance and protection depth – persistency, lapse, and value of new business
• Strongly Preferred: Banking and lending depth – deposits, balances, NII drivers, cards, and consumer and commercial lending
• Credit bureau experience, including TransUnion, in consumer lending or underwriting models
• Salesforce or contact center analytics
• Predictive analytics, text and speech analytics, and AI readiness
• Lead management, next best action, or decisioning platform experience
• Uplift modeling, incrementality, or MMM at scale
• Exceptional executive communication and insight translation
• Agency or consulting experience in complex, multi-workstream environments
• Business development and expansion track record

Responsibilities

• Own senior client relationships as primary analytics partner to C-suite and senior executives across Marketing, Distribution, Customer, Product, and Finance/Actuarial (insurance) or Risk and Finance (banking)
• Set the customer analytics vision and multi-year roadmap for each account, aligned to business priorities and long-term objectives
• Provide thought leadership on lead management, next best action, incrementality, and customer value, moving clients from point solutions to operating-model answers
• Translate customer, call center, and omnichannel data (dispositions, outcomes, QA/CSAT, operational KPIs) into executive-ready recommendations that drive prioritization and investment
• Set standards for segmentation, propensity, lead scoring, and CLV, including validation, calibration, and champion/challenger design, and review features and performance before client delivery
• Lead next best action and decisioning design, including eligibility rules, business constraints, and offline-to-live validation
• Set measurement and test-and-learn standards so investment decisions rest on evidence, not attribution assertions
• Orchestrate analytics, data science, and engineering as one delivery model, including ETL/ELT, feature frameworks, and data governance in regulated environments
• Partner across operations, marketing, and distribution to turn insight into measurable action
• Modernize legacy data and analytics processes, adopting AI-enabled analytics and unstructured data where they create measurable value
• Establish frameworks, best practices, and documentation standards across the portfolio, and lead through ambiguity and client transitions with clear ownership
• Lead, mentor, and develop Directors, Team Leads, and senior modelers
• Contribute to proposals, expansion, and scoping, with commercial discipline on what is in and out of scope
• Travel to client sites as account needs require, with a typical cadence of monthly to quarterly depending on the engagement

Skills

Stakeholder management

Executive communication

Analytics leadership

Data modeling

Education

Bachelor's degree required; advanced degree preferred

Tools

SQL

Python or R

ETL/ELT

Tableau/PowerBI/Looker

BigQuery

Job description

Merkle, part of Dentsu, is seeking a Senior Director to lead customer analytics and modeling for insurance and banking clients. You will own the analytics relationships with C-suite executives, set multi-year roadmaps, and translate first-party and call center data into strategic insights that drive growth across multiple financial services domains.

The role requires deep analytics expertise, strong stakeholder management, and hands-on review of modeling work.