Senior Director, Payments Lifecycle Marketing Strategy

Visa; San Francisco (CA); Hybrid; USD 177,000 - 332,000; Full time

Benefits offered by this job

Bonus potential

Equity option

Comprehensive benefits

Job summary

Visa seeks a Senior Director, Payment Lifecycle Marketing Strategy, North America, to lead the Payments Lifecycle Marketing Strategy team and set the strategic direction for helping clients grow across the full cardholder journey. You will build frameworks, advisory approaches, and scalable solutions to acquire, onboard, activate, stimulate usage, and deepen engagement.

This leadership role requires deep payments expertise, client advisory skills, and a track record of delivering measurable

Qualifications

• 12 or more years of relevant work experience with a Bachelor’s degree, or at least 10 years of relevant work experience with an Advanced degree, or a minimum of 5 years of relevant work experience with a PhD.
• Experience leading marketing strategy, lifecycle marketing, customer engagement, CRM, loyalty, performance marketing, consulting, financial services marketing, payments marketing, or related commercial marketing disciplines.
• Demonstrated experience developing and presenting strategic recommendations to senior-level internal and external stakeholders.
• Proven ability to operate in complex, matrixed organizations and lead cross-functional teams toward shared outcomes.

Responsibilities

• Lead the Payments Lifecycle Marketing Strategy team, setting clear priorities, operating rhythms, quality standards, advisory expectations, and success metrics for lifecycle strategy work across North America.
• Define Visa’s North America Payment Lifecycle Marketing strategy, including frameworks, strategic narratives, client discovery approaches, go-to-market motions, and repeatable offerings that address client needs across acquisition, onboarding, activation, usage, engagement, retention, loyalty, cross-sell, and win-back.
• Build and manage a team of senior lifecycle marketing strategists capable of diagnosing client business challenges, identifying growth opportunities, shaping strategic recommendations, and translating insights into practical marketing roadmaps.
• Establish the strategic toolkit for lifecycle engagements, including audience segmentation frameworks, needs-state and behavioral journey mapping, message architecture, offer strategy, channel and cadence recommendations, testing agendas, measurement approaches, and optimization playbooks.
• Partner with Sales and account teams to identify high-value lifecycle opportunities, lead strategic discovery, shape client proposals, support RFPs and executive pitches, and position Marketing Services as an advisory-led partner for priority clients.
• Collaborate with Visa Consulting & Analytics, Product, Insights & Analytics, and Data teams to connect Visa’s proprietary insights, transaction intelligence, research, and measurement capabilities to lifecycle strategy development and client recommendations.
• Translate lifecycle strategy into integrated solutions with Marketing Services Business Development partners, ensuring strategies are actionable, measurable, commercially viable, and designed for execution at scale.
• Commercialize lifecycle marketing capabilities by developing value propositions, pricing inputs, delivery models, sales enablement materials, case studies, packaged solutions, best-practice guidance, and training for the broader Marketing Services organization.
• Drive a shift from reactive, project-based execution to proactive, strategy-led client partnerships that support retained engagements, multi-service programs, repeatable revenue, margin improvement, and long-term client growth.
• Set standards for strategic excellence, ensuring client recommendations are insight-led, financially disciplined, operationally feasible, differentiated by Visa’s assets, and connected to measurable business outcomes.
• Monitor market, consumer, technology, payments, and competitive trends to continuously evolve Visa’s lifecycle marketing point of view, offering roadmap, and advisory approach.
• Prepare executive-ready updates, strategic recommendations, business cases, performance reporting, and thought leadership that demonstrate the value and impact of lifecycle strategy for clients and Visa.
• Recruit, coach, and develop high-performing strategy talent, fostering a culture of consultative leadership, collaboration, accountability, creativity, inclusion, and commercial impact.

Skills

Strategic leadership

Lifecycle marketing

Team leadership

Executive communication

Cross-functional leadership

Data-driven decisions

Client advisory

Financial acumen

Education

Bachelor’s degree

Job description

Visa seeks a Senior Director, Payment Lifecycle Marketing Strategy, North America, to lead the Payments Lifecycle Marketing Strategy team and set the strategic direction for helping clients grow across the full cardholder journey. You will build frameworks, advisory approaches, and scalable solutions to acquire, onboard, activate, stimulate usage, and deepen engagement.

This leadership role requires deep payments expertise, client advisory skills, and a track record of delivering measurable