Senior Marketing Lead, Affluent & Cross-Border Payments

Visa; Miami (FL); On-site; USD 131,000 - 210,000; Full time

Job summary

Visa is seeking a Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border to partner with LAC Product & Solutions, translating segment insights into regional marketing plans that drive adoption and transaction growth across Affluent and Cross-Border customers.

This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning and execution

Qualifications

• Bachelor's degree with 8+ years of experience, or Advanced degree with 6+ years.
• Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, luxury, or travel sectors.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking with the ability to connect consumer insights, segment behaviors, and cultural trends to marketing activation.
• Experience operating in matrixed organizations and influencing stakeholders across marketing, product, insights, and creative teams.
• Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.
• Excellent written and verbal communication skills, including the ability to articulate marketing rationale and shape compelling narratives.
• Experience partnering with research, analytics, or insights teams to deepen understanding of consumer segments.
• Self-starter with strong follow-through and a bias toward action; able to think strategically and execute methodically.
• Fluency in English and Spanish required; Portuguese preferred.

Responsibilities

• Affluent Segment Marketing Strategy: Develop and execute Visa's Affluent consumer marketing strategy across LAC, translating segment insights and global platforms into regionally relevant marketing plans.
• Cross-Border & Travel Marketing Strategy: Develop and execute Cross-Border and travel marketing strategy across LAC, capturing growth opportunities through targeted campaigns, product activation, and partnership leveraging.
• Consumer Insights & Market Activation: Partner with research and analytics teams to deepen understanding of Affluent and Cross-Border consumer behaviors, needs, and preferences across LAC markets.
• Cross-Functional Collaboration & Execution: Serve as the strategic connector between segment insights and product roadmaps, informing strategies that drive adoption and engagement.
• What Success Looks Like: Marketing strategies drive measurable impact on brand preference, product adoption, and transaction growth among high-value consumers.

Skills

Strategic thinking

Cross-functional collaboration

Analytical skills

Communication skills

Stakeholder management

Fluency in English and Spanish

Portuguese preferred

Education

Bachelor's degree with 8+ years experience

Advanced degree with 6+ years

Job description

Visa is seeking a Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border to partner with LAC Product & Solutions, translating segment insights into regional marketing plans that drive adoption and transaction growth across Affluent and Cross-Border customers.

This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning and execution