Senior Director of Programmatic B2B

Wpromote; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Half-day Fridays

401(k) with company matching

Unlimited PTO

LinkedIn learning & internal training

Job summary

Wpromote is seeking a Senior Director of Programmatic to lead the day-to-day operations of the B2B programmatic group across multiple enterprise clients.

The role reports to the SVP, B2B, and focuses on defining best practices, onboarding new advertisers, and driving cross-channel programmatic strategy aligned to CRM metrics. Strong leadership and industry thought leadership are essential.

Qualifications

• 8+ years hands-on programmatic campaign experience in agency/enterprise settings.
• Deep understanding of B2B buying journeys and ABM concepts.
• Proven ability to lead teams and manage client relationships at scale.

Responsibilities

• Oversee day-to-day programmatic operations for multiple B2B clients.
• Define vision, structure, and best practices for a growing B2B programmatic group.
• Own client relationships, budgeting, pacing, and campaign delivery.
• Lead cross-channel programs and align with analytics to drive CRM metrics.
• Mentor a team and establish scalable audience segmentation and attribution.

Skills

Programmatic leadership

B2B/enterprise experience

Client relationship management

Strategic thinking

Team management

Cross-functional collaboration

Thought leadership

Tools

The Trade Desk (TTD)

DV360

StackAdapt

DMP

CRM integrations

Job description

• We are looking for a Senior Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients!
• Reporting into the SVP, B2B, you’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand
• You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys
• You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation
• The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools
• You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns
• In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy
• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions
• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence
• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions
• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes
• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs
• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers
• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts
• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions
• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation
• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs
• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights
• 8+ years of hands‑on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
• Deep understanding of B2B buying journeys, including account‑based marketing, lead scoring, and funnel‑stage optimization
• Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms
• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)