Associate Director: Paid Social & Programmatic Growth (Hybrid)

WPP Media Limited; Los Angeles, New York (CA, NY); On-site; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work four days a week

Competitive benefits package

Job summary

WPP Media in Los Angeles seeks an Associate Director of Biddable Media to lead strategic development, activation, and optimization across Paid Social and Programmatic. You will act as senior client lead, driving cross-channel strategies and ensuring excellence in planning, execution, and performance.

Your role includes mentoring teams, partnering with analytics, and guiding opportunities across audience targeting, platform capabilities, and emerging tech to maximize client outcomes.

Qualifications

• Lead development of Paid Social and Programmatic strategies to meet client objectives.
• Serve as primary client contact for biddable activations and optimization.
• Drive integrated planning across Paid Social, Programmatic, Video, and more.

Responsibilities

• Establish KPIs with analytics teams and translate data into action.
• Mentor and develop junior team members and drive collaboration.
• Oversee budgeting, pacing, QA, and across-channel activation efficiency.

Skills

Paid Social

Programmatic

Client management

Team leadership

Cross-channel planning

Education

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent

Tools

CMS platforms

3rd Party API technology

Native UIs (Facebook Power Editor)

Job description

WPP Media in Los Angeles seeks an Associate Director of Biddable Media to lead strategic development, activation, and optimization across Paid Social and Programmatic. You will act as senior client lead, driving cross-channel strategies and ensuring excellence in planning, execution, and performance.

Your role includes mentoring teams, partnering with analytics, and guiding opportunities across audience targeting, platform capabilities, and emerging tech to maximize client outcomes.