Associate Director, Paid Social

WPP Media; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an Associate Director, Biddable Media to lead cross‑channel paid social and programmatic strategies. You will serve as the senior day‑to‑day client lead, guiding integrated media plans across multiple channels and ensuring operational excellence in planning, activation, and performance.

You will mentor teams, explore AI‑driven optimization and advanced audience strategies, and collaborate with analytics, strategy, and creative units to maximize campaign impact.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ years experience planning/buying across platforms (Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon).
• Experience with CMS platforms, 3rd Party API technology, Native UIs (Facebook Power Editor).
• Significant client-facing and relationship management experience.
• Prior agency experience; leadership and mentoring abilities.

Responsibilities

• Lead Paid Social and Programmatic strategies aligned with client objectives and data insights.
• Act as primary client contact for all biddable activations and optimization opportunities.
• Drive integrated planning across Paid Social, Programmatic, Video, and other channels.
• Mentor and develop Associate Directors, Managers, and Associates.
• Oversee campaign execution, pacing, budget management, and QA across investments.

Skills

Paid Social strategy

Programmatic strategy

Client leadership

Cross-channel planning

KPIs & measurement

AI-driven optimization

Team mentorship

Budget management

Ad tech partnerships

Education

Bachelor's degree

Tools

CMS platforms

3rd party APIs

Facebook Power Editor

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As an Associate Director, Biddable Media, you will lead the strategic development, activation, and optimization of cross‑channel biddable media programs, with a primary focus on Paid Social and Programmatic. You will serve as the senior day‑to‑day client lead, driving integrated media strategies that deliver measurable business outcomes while ensuring operational excellence across campaign planning, execution, and performance.

You will be responsible for identifying innovative opportunities across audience targeting, automation, platform capabilities, and emerging technologies to maximize campaign effectiveness. In addition, you will mentor and develop team members while fostering collaboration across media, analytics, strategy, and creative disciplines.

Skills and Experience

• Lead the development of Paid Social and Programmatic strategies that align with client business objectives, leveraging audience insights, data, and platform innovation to drive performance.
• Serve as the primary client point of contact for all biddable media activations, providing strategic recommendations, performance insights, and proactive optimization opportunities.
• Drive integrated planning across Paid Social, Programmatic Display, Video, CTV, Native, Audio, and emerging digital channels to ensure cohesive audience engagement throughout the customer journey.
• Partner with analytics and measurement teams to establish KPIs, evaluate campaign performance, and translate findings into actionable business recommendations.
• Champion testing, learning, and innovation initiatives across platforms, including advanced audience strategies, automation, AI‑driven optimization, incrementality testing, and emerging ad products.
• Lead Associate Directors, Managers, and Associates in developing strategic, data‑driven media plans and activation frameworks that deliver against client goals.
• Oversee campaign execution, pacing, optimization, quality assurance, and budget management across Paid Social and Programmatic investments to ensure operational excellence.
• Collaborate closely with media partners, ad technology platforms, publishers, and internal stakeholders to unlock new capabilities and drive competitive advantage for clients.
• Develop and implement best practices, governance processes, and operational efficiencies that improve campaign effectiveness, scalability, and team productivity.
• Support cross‑functional integration with strategy, investment, analytics, commerce, and creative teams to deliver holistic media solutions.
• Mentor and develop team talent by providing coaching, guidance, and leadership that supports career growth, technical expertise, and client management skills.
• Keep senior leadership informed of key client opportunities, performance trends, marketplace developments, potential risks, and strategic recommendations that impact business growth

Preferred Experience:

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience planning/buying across all platforms, such as Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon etc
• Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
• Significant client‑facing and relationship management experience is required.
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
• Prior experience in an agency environment is highly desired.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000-$180,000 USD

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