Biddable Media Lead: Paid Social & Programmatic

Mindshare; Los Angeles (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Competitive benefits package

Hybrid work model

Paid time off

Job summary

WPP Media in Los Angeles is seeking an Associate Director, Biddable Media to lead cross-channel paid social and programmatic initiatives, and to act as the senior day-to-day client lead. You will drive integrated media strategies that deliver measurable outcomes while ensuring excellence in planning, activation, and performance.

You will identify opportunities in audience targeting, automation, platform capabilities, and emerging technologies to maximize effectiveness.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years planning/buying across major platforms (Meta, X, TikTok, etc.).
• Significant client-facing and team-management experience.
• Agency experience preferred.

Responsibilities

• Lead development of Paid Social and Programmatic strategies aligned with client objectives.
• Serve as primary client contact for biddable media activations; provide recommendations and insights.
• Drive cross-channel planning across Paid Social, Display, Video, CTV, Native and more.
• Establish KPIs with analytics; translate results into actions.
• Champion testing and AI-driven optimization; promote innovation.
• Lead and mentor Associate Directors, Managers, and Analysts.
• Oversee budget, pacing, QA, and performance across investments.

Skills

Paid Social strategy

Programmatic strategy

Client leadership

Cross-channel activation

Data-driven optimization

Team mentorship

Campaign analytics

Optimization tooling

Education

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

CMS platforms

3rd Party API tech

Native UIs (Facebook Power Editor)

Job description

WPP Media in Los Angeles is seeking an Associate Director, Biddable Media to lead cross-channel paid social and programmatic initiatives, and to act as the senior day-to-day client lead. You will drive integrated media strategies that deliver measurable outcomes while ensuring excellence in planning, activation, and performance.

You will identify opportunities in audience targeting, automation, platform capabilities, and emerging technologies to maximize effectiveness.