Senior Director of Growth, CRM & Digital Experience

Proper Hospitality; Los Angeles (CA); On-site; USD 220,000 - 250,000; Full time

Job summary

Proper Hospitality is seeking a Senior Director, Growth, CRM & Digital Experience to own the digital revenue engine across web, paid media, and CRM. Set online strategy, optimize media, and drive direct bookings.

You will lead two reports, define standards, and align web and CRM to one revenue target. The role requires deep experience in digital advertising, CRM, and web product leadership, with 8–12 years in growth or CRM leadership; hospitality background is a plus.

Qualifications

• Real depth in digital advertising and CRM with a track record of moving ROAS and revenue per booking.
• Experience leading CRM platforms and lifecycle design (e.g., Klaviyo) to drive revenue.
• Strong understanding of web platforms, conversion, and leading a web/UX team.
• 8–12 years in growth, performance marketing, or CRM leadership with revenue accountability across multi-brand portfolios.

Responsibilities

• Own paid media strategy, budget, and revenue targets across the portfolio.
• Own email and SMS revenue, lifecycle segmentation, and CRM design; oversee platform execution.
• Lead Web Platform & CRO leadership and ensure high conversion and booking engine performance.
• Align teams toward a unified revenue target with a single reporting cadence.
• Monitor AI-driven shifts in paid media and CRM; adapt strategy accordingly.

Skills

Digital advertising

CRM & lifecycle marketing

Web product leadership

Leadership & team management

AI in marketing

Paid media strategy

Tools

Klaviyo

GA4

Job description

Proper Hospitality is seeking a Senior Director, Growth, CRM & Digital Experience to own the digital revenue engine across web, paid media, and CRM. Set online strategy, optimize media, and drive direct bookings.

You will lead two reports, define standards, and align web and CRM to one revenue target. The role requires deep experience in digital advertising, CRM, and web product leadership, with 8–12 years in growth or CRM leadership; hospitality background is a plus.