Director of Marketing Tech, Data & Performance

NDM Hospitality; Kissimmee (FL); Hybrid; USD 170,000 - 230,000; Full time

Job summary

NDM Hospitality in Florida seeks a Director, Marketing Technology, Data & Performance to lead CRM, data, and paid media efforts across Rentyl Resorts and the NDM portfolio. Salesforce will be central to turning systems into measurable revenue.

You will own marketing technology, data reporting, and multi-channel performance, managing a multi-million-dollar budget, guiding agencies, mentoring a small team, and collaborating with property marketing, Revenue, and Finance.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 7+ years of progressive experience in marketing technology, CRM, marketing operations, or a related discipline.
• 3+ years of leadership experience managing teams or leading cross-functional initiatives.
• Hands-on Salesforce experience as a marketer, including segmentation, campaign management, customer journeys, automation, and reporting.
• Proven ownership of significant paid media budgets and performance measurement frameworks.
• Advanced experience with GA4 and GTM.
• Strong analytical skills and ability to transform data into actionable insights.

Responsibilities

• Own the marketing side of the technology stack, with Salesforce at the center.
• Build and run CRM and lifecycle programs: segmentation, journeys, automation, and email/SMS that produce revenue.
• Ensure clean data capture, consent management, deliverability, and compliance.
• Manage marketing vendors, contracts, and budget; partner with Technology on integrations and with Finance on spend.
• Define marketing data needs and partner with Technology to deliver KPI dashboards and reporting.
• Own paid media strategy, budgets, and performance across the portfolio; oversee agencies and platform partners.
• Oversee cross-property reporting and campaign tracking standards; drive continuous improvement in campaigns and measurement.
• Lead budgeting, team development, and communication with on-site teams and corporate leadership.

Skills

Marketing technology

CRM

Performance marketing

Data analytics

AI in marketing

Education

Bachelor's degree

Tools

Salesforce

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

NDM Hospitality in Florida seeks a Director, Marketing Technology, Data & Performance to lead CRM, data, and paid media efforts across Rentyl Resorts and the NDM portfolio. Salesforce will be central to turning systems into measurable revenue.

You will own marketing technology, data reporting, and multi-channel performance, managing a multi-million-dollar budget, guiding agencies, mentoring a small team, and collaborating with property marketing, Revenue, and Finance.