Digital Marketing Manager: Growth, ROI & Multichannel Lead

Groot Hospitality; Miami Beach (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Groot Hospitality is seeking a Digital Marketing Manager to develop, implement, track, and optimize digital campaigns across channels and email. You will lead integrated campaigns from concept to execution, collaborating with the marketing team and external partners.

The role requires 5–6 years of hospitality marketing experience, strong analytics, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• Minimum 5–6 years of marketing experience, preferably in hospitality & entertainment groups.
• Strong communication skills and ability to work with diverse personalities.
• Proven project management, prioritization, and time management skills.
• Proficiency in digital marketing channels, social media, and traditional marketing.

Responsibilities

• Plan and execute comprehensive digital marketing campaigns across channels including paid ads, email, SEO/SEM, and social media.
• Measure campaign performance, ROI, and KPIs; optimize spend and results.
• Identify trends, derive insights from analytics, and adjust strategies accordingly.
• Collaborate with internal teams and external agencies to optimize landing pages and user experience.
• Monitor websites and pricing strategies across platforms; ensure consistency.
• Lead creative brainstorming for growth initiatives and emerging platforms.

Skills

Digital marketing

Social media marketing

Traditional marketing

Project management

Time management

Organization

Verbal & written communication

Analytical skills

Education

Bachelor's or Master's in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

Google Analytics

YouTube

Email Marketing

SEO/SEM

Job description

Groot Hospitality is seeking a Digital Marketing Manager to develop, implement, track, and optimize digital campaigns across channels and email. You will lead integrated campaigns from concept to execution, collaborating with the marketing team and external partners.

The role requires 5–6 years of hospitality marketing experience, strong analytics, and the ability to manage multiple projects in a fast-paced environment.