Director of Marketing Tech, Data & Performance

NDM Hospitality Services; Kissimmee (FL); Hybrid; USD 180,000 - 250,000; Full time

Job summary

NDM Hospitality Services seeks a Director of Marketing Technology, Data & Performance to turn systems, data, and media into revenue across Rentyl Resorts and the NDM portfolio.

You will own marketing tech, CRM, data reporting, and paid media performance, managing a multi‑million-dollar budget while mentoring a growing team and collaborating with property marketing, Revenue, Operations, Finance, and Technology.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 7+ years of experience in marketing technology, CRM, or related field.
• 3+ years of leadership experience managing teams or cross-functional initiatives.
• Hands-on Salesforce experience as a marketer, including segmentation, journeys, automation, and reporting.

Responsibilities

• Own the marketing side of our technology stack, with Salesforce at the center.
• Build and run CRM and lifecycle programs: segmentation, journeys, automation, and email/SMS that produce measurable revenue.
• Ensure clean data capture, consent management, deliverability, and compliance (CAN-SPAM, TCPA, privacy requirements).
• Manage marketing vendors, contracts, and the stack budget; partner on integrations and with Finance on spend.
• Evaluate partnership opportunities with external technology partners to fill data gaps and maintain competitive advantage.
• Define what marketing needs from our customer and opportunity data; develop KPI dashboards.
• Own campaign tracking standards and reporting cadence across the portfolio.

Skills

Marketing technology

CRM systems

Salesforce

GA4

Google Tag Manager

Data analytics

Executive dashboards

Budget management

Team leadership

Hybrid work

Education

Bachelor's degree

Advanced degree

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Looker Studio

Google Tag Manager

GA4

Job description

NDM Hospitality Services seeks a Director of Marketing Technology, Data & Performance to turn systems, data, and media into revenue across Rentyl Resorts and the NDM portfolio.

You will own marketing tech, CRM, data reporting, and paid media performance, managing a multi‑million-dollar budget while mentoring a growing team and collaborating with property marketing, Revenue, Operations, Finance, and Technology.