Digital Media Director: Growth, ROAS & Strategy Leader

Club Champion Llc; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

Club Champion Llc seeks a Digital Media Director to drive customer acquisition and retention across paid search, programmatic, paid social, and SEO. You will own analytics, optimize conversion funnels, and oversee budgets, agency partners, and internal teams to maximize ROAS.

The role requires 8+ years in digital media, strong leadership, and the ability to translate data into executive-ready recommendations.

Qualifications

• Bachelor’s degree in Marketing, Data Science, or a related field.
• 8+ years of progressive experience in digital media, performance marketing, or demand generation, with at least 3+ years in a leadership role.
• Proven track record of managing multi-million dollar annual performance budgets with accountable ROI/ROAS targets across paid search, programmatic, and social channels.
• Extensive experience analyzing landing page performance, running CRO/AB testing frameworks, and optimizing conversion funnels leading into appointment bookings.

Responsibilities

• Own the strategy, deployment, and optimization of all paid media budgets across Google Ads, Bing Ads, Meta Ads Manager, YouTube, TikTok, Programmatic display/video/CTV networks, and emerging platforms.
• Manage 3rd party agency relationships to maximize media efficiency through audience onboarding, data management platform integration, and dynamic creative optimization.
• Lead testing and scaling into AI-driven paid search frameworks to drive incremental booking volume; optimize landing pages and creative assets to improve ROAS.
• Establish and monitor conversion targets; analyze campaign performance and attribution to optimize the booking engine funnel.
• Deliver weekly, monthly, and quarterly performance dashboards to executives, linking spend to bookings and CAC.

Job description

Club Champion Llc seeks a Digital Media Director to drive customer acquisition and retention across paid search, programmatic, paid social, and SEO. You will own analytics, optimize conversion funnels, and oversee budgets, agency partners, and internal teams to maximize ROAS.

The role requires 8+ years in digital media, strong leadership, and the ability to translate data into executive-ready recommendations.