Marketing Tech & Data Leader for Revenue Growth

ndmhospitality; Kissimmee (FL); Hybrid; USD 180,000 - 230,000; Full time

Job summary

NDM Hospitality seeks a Director of Marketing Technology, Data & Performance to lead CRM, data, and paid media across its hospitality portfolio. You’ll own the marketing tech stack centered on Salesforce, buildLifecycle programs, and ensure clean data and compliant practices while driving measurable revenue.

You will manage a multi-million-dollar media budget, lead a small team, and partner with property marketing, Revenue, Operations, Finance, and Technology to optimize performance and

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 7+ years of progressive experience in marketing technology, CRM, marketing operations, or related.
• 3+ years of leadership experience managing teams or cross-functional initiatives.
• Hands-on Salesforce experience as a marketer, including segmentation, campaigns, journeys, automation, reporting.
• Proven ownership of significant paid media budgets and performance measurement frameworks.
• GA4 and Google Tag Manager expertise.
• Advanced Excel and data-driven decision making.
• Experience building executive dashboards and reporting solutions.
• Experience leveraging AI in marketing operations with measurable outcomes.

Responsibilities

• Own marketing technology and CRM, with Salesforce at the center.
• Build and run CRM and lifecycle programs: segmentation, journeys, automation, emails/SMS.
• Define data needs and partner with Technology to obtain unified views.
• Define KPIs, set goals, and deliver monthly performance reporting across properties.
• Own campaign tracking standards and analytics across the portfolio.
• Manage budgets, vendors, and agency relationships; ensure accountability of spend.
• Oversee paid media strategy and multi-property optimization; collaborate with platform reps.

Skills

Salesforce

CRM

Leadership

GA4

AI in marketing

Budget management

Dashboards

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

GA4

Google Tag Manager

Excel

Looker Studio

Search Ads 360

Job description

NDM Hospitality seeks a Director of Marketing Technology, Data & Performance to lead CRM, data, and paid media across its hospitality portfolio. You’ll own the marketing tech stack centered on Salesforce, buildLifecycle programs, and ensure clean data and compliant practices while driving measurable revenue.

You will manage a multi-million-dollar media budget, lead a small team, and partner with property marketing, Revenue, Operations, Finance, and Technology to optimize performance and