Growth-Driven Digital Marketing Lead

TC Restaurant Group

Nashville (TN)

On-site

USD 90,000 - 135,000

Full time

7 days ago

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Job summary

TC Restaurant Group is seeking a Digital Growth Manager to own and advance our digital ecosystem across websites, email, campaigns, analytics, and CRM. You will partner with venue teams and external agencies to drive guest engagement and measurable growth.

The ideal candidate blends marketing expertise with technical acumen, strong analytics, and project management, delivering strategic digital initiatives that align with business goals and elevate the guest experience across channels.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred.
3–5+ years digital marketing experience, preferably within hospitality, entertainment, lifestyle, retail, or consumer brands.
Experience managing websites through CMS such as WordPress, Squarespace, Shopify, or similar platforms.
Working knowledge of HTML and CSS with ability to perform routine website edits and troubleshoot with partners.
Experience with GA4, GTM, Search Console, Meta Business Suite, and digital reporting platforms.
Experience managing email marketing platforms, audience segmentation, campaign reporting, and marketing automation.
Experience coordinating and managing relationships with external agency partners across website development, SEO, paid search, and paid social.
Strong understanding of website optimization, UX, analytics, SEO, paid media, and conversion tracking.
Experience developing reporting dashboards and translating marketing performance into insights.
Experience with CRM platforms, AI productivity tools, marketing automation, and emerging digital technologies.

Responsibilities

Own and manage TC Restaurant Group's digital experience across websites, email, paid media, CRM, digital campaigns, and marketing technology.
Develop, maintain, and execute the digital marketing calendar with venue marketing teams.
Lead day-to-day relationships with external agency partners for website development, SEO, Google Ads, and paid social.
Plan, execute, and optimize email marketing campaigns across all venues, including segmentation and automation.
Monitor and analyze website performance, email marketing, paid media, SEO, CRM, and other channels for optimization opportunities.
Develop recurring dashboards and actionable insights for marketing leadership.