Group Director of Business Analytics & Client Strategy

Omnicom Media; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media is seeking a senior data and analytics leader to drive externally facing analytics engagements, lead audience segmentation, and partner with planning and investment teams to deliver measurable business outcomes. The role emphasizes translating complex analytics into practical marketing strategies and mentoring junior team members.

Ideal candidates bring deep marketing analytics expertise, experience in data-driven advertising, and a proven track record in client leadership, budget

Qualifications

• Industry knowledge in marketing analytics and data solutions including data lakes and clean rooms.
• Experience with integrated marketing related to media and customer journey development, including budgeting and ROI.
• Proven leadership and client relationship experience.
• Strong ability to translate complex analytics into actionable business outcomes.

Responsibilities

• External facing: consult with clients to identify business problems and design analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement and advanced analytics.
• Share POVs on industry changes and new data solutions like clean rooms and attention measurement.
• Lead development and execution of measurement plans and adjust based on learnings.
• Distill complex analytics into a compelling data story for decision making.
• Identify growth opportunities at brand and portfolio level for analytics adoption.
• Investigate impact of new data sources and technologies on marketing and verticals.
• Provide ad hoc support to solve strategic marketing problems.
• Lead and mentor direct reports and plan career growth.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Communication

Education

University degree

11+ years analytics experience

Tools

Data lakes

Data clean rooms

Customer data platforms

User-level data

Job description

Omnicom Media is seeking a senior data and analytics leader to drive externally facing analytics engagements, lead audience segmentation, and partner with planning and investment teams to deliver measurable business outcomes. The role emphasizes translating complex analytics into practical marketing strategies and mentoring junior team members.

Ideal candidates bring deep marketing analytics expertise, experience in data-driven advertising, and a proven track record in client leadership, budget