Group Director, Business Analytics — Strategic Data Leader

Adelphi Group; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media in New York, NY seeks a senior Business Analytics leader to drive data-driven marketing strategies and analytics roadmaps for major clients. You will partner with planning and investment teams to deliver measurable business outcomes and lead a team focused on audience strategy, measurement, and advanced analytics.

The role requires 11+ years in data and analytics within advertising or digital consulting, with strong leadership and client-facing skills.

Qualifications

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Sharing POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: roadmap for career growth and skills expansion.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Client relations

Communication skills

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

Omnicom Media in New York, NY seeks a senior Business Analytics leader to drive data-driven marketing strategies and analytics roadmaps for major clients. You will partner with planning and investment teams to deliver measurable business outcomes and lead a team focused on audience strategy, measurement, and advanced analytics.

The role requires 11+ years in data and analytics within advertising or digital consulting, with strong leadership and client-facing skills.