Senior Director, Integrated Investment & Digital Growth

Hearts & Science; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science is seeking a Senior Director, Integrated Investment in New York to lead cross-channel media strategies and drive performance across search, social, programmatic, and ecommerce channels. You will craft data-driven, scalable strategies and guide innovative approaches to maximize ROI.

The role demands extensive expertise in performance media, with a focus on optimizing budget allocation and delivering measurable business outcomes.

Responsibilities

• Tackle unique and complex problems with significant business impact.
• Contribute to development of functional strategies to shape the organization's direction.
• Drive measurable outcomes by optimizing paid search, social, programmatic, addressable media, and ecommerce performance.
• Develop and execute data-driven strategies to improve visibility, engagement, conversion, and ROI.
• Use performance data and real-time insights to optimize media activations, bidding, targeting, and spend allocation.
• Navigate dynamic digital ecosystems to refine search and activation strategies for efficient media spend.

Skills

Strategic media planning

Data-driven decision making

Programmatic buying

Budget allocation

Tools

Programmatic platforms

Job description

Hearts & Science is seeking a Senior Director, Integrated Investment in New York to lead cross-channel media strategies and drive performance across search, social, programmatic, and ecommerce channels. You will craft data-driven, scalable strategies and guide innovative approaches to maximize ROI.

The role demands extensive expertise in performance media, with a focus on optimizing budget allocation and delivering measurable business outcomes.